Summary
Overview
Work History
Education
Skills
Accomplishments
Professional References
Timeline
Generic

Liana Ruppert

Lake Stevens,United States

Summary

Hands-on Community Manager with 21 years of experience working in games known for excellent public relations and marketing coordination in a high-speed environment. Highly trained professional with passion for working with and for people. Solutions-oriented problem-solver with goal-oriented mindset.


Just don't ask about Mass Effect, I turn into a streaming pterodactyl.

Overview

18
18
years of professional experience

Work History

Community Manager for Destiny 2 and Marathon, Co-lead of Accessibility

Bungie
09.2020 - 10.2021
  • Partner with developers as community expert to help the team explore opportunities to improve the player experience and respond to player feedback
  • Manage and mentor other members of the community team
  • Partner with Destiny Player Support to identify and address player-facing issues
  • Participate in internal play tests to give feedback with knowledge of community reactions
  • Support and amplify the release of official Destiny marketing assets and global campaigns
  • Partner with Localization Editors to translate and quality control marketing content
  • Collaborate and support international publishing team on regional-specific projects and activations
  • Participate in internal conversations to represent the player base and offer community-informed input on how to enhance the player experience
  • Deliver data informed and anecdotal reports on sentiment and trending community conversations to internal stakeholders and present findings to studio leadership
  • Source, analyze, and organize player feedback for internal distribution
  • Work with marketing and PR teams to identify and amplify community leaders
  • Draft relevant communications to educate, inform, and celebrate the community
  • Create community driven campaigns, competitions, and activations to regularly engage players and drive conversation around Bungie products

Senior Editor

Game Informer (Online and Magazine)
09.2020 - 10.2021
  • Lead editorial team across the online and magazine side, including news, features, interviews, and unique lifestyle pieces
  • Working closely with upper leadership, including the EIC and corporate, to uphold Game Informer values, the integrity of our community, and ensuring all work is accurately representative of the talent and knowledge of the GI teams
  • Creating social copy and assets across various platforms to offer engaging content for our community to enjoy
  • Producing video script and ideation outlines for entertaining and informative content on YouTube and Facebook video, including weekly podcasts, pitch ideas, and engaging interviews

Director of Editorial

Greenlit Content and ReKT Global
07.2019 - 09.2020
  • Leading the editorial team across all major properties of Greenlit Content, a content creation and marketing company with clients predominantly in the video game industry
  • Creating and managing editorial work, video and other forms of quality content creation for clients such as Twitter, HyperX, Sony, Microsoft, Facebook Gaming, ESA, and a plethora of gaming studios
  • Write creative scripts for major companies in the gaming industry, including narrative skits, show plots, and more
  • Managing a team of 50+ writers and their editorial calendar
  • Maintaining professional and intricate business relationships with PR, developers, and gaming companies from all over the world
  • Ensure the health and safety of my team while maintaining a positive work environment that is driven and goal-oriented
  • Creating engaging social media content across all platforms, including video creation
  • Monitoring and predicting daily SEO patterns to deliver what our audiences across numerous markets want to see in a way that has a solid ROI for the company
  • Works closely with professional esports companies under the leadership of ReKT Global such as the London Ravens and Rogue
  • Works closely with the marketing team to ideate and create RFPs and working decks for the thousands of clients that Greenlit Content works with while maintaining strict deadlines and exceeding expectations

Social Media Content Creator

Blizzard Brazil
04.2019 - 09.2020
  • Upholding Blizzard’s company standards when creating engaging social media posts and video for Overwatch Brazil
  • Working with translators and local staff to create meaningful content that the Overwatch community understands and appreciates
  • Planning and creating creative video and animated social posts through all major channels to increase engagement and reach
  • Working closely with core members of the Overwatch staff stateside for a collaborative effort to enrich social media strategy worldwide
  • Handling security-sensitive embargoed material in a safe manner

Senior Writer

Turtle Beach
04.2019 - 09.2020
  • Responsibilities include working collaboratively with a small team to create engaging social media content
  • Three social media videos a week, both creating the videos and the scripts for them
  • Writes one script a week for Turtle Beach’s weekly web series Frequency
  • Leading a team of 5-6 writers to create meaningful editorial work for the Turtle Beach blog revolving around current gaming news
  • Editing and pre-planning all editorial content for each week
  • Creating and maintaining a company-wide editorial calendar for exclusive content inline with Turtle Beach’s mission statement and audience

Editor in Chief

Prima Games
04.2019 - 09.2020
  • Restarted the shuttered Prima Games brand from scratch after 2018’s closure with the goal of launching the name as a respected media source
  • Daily duties include maintaining an engaging social media network through unique content that our readers will enjoy
  • Practice intricate SEO knowledge when looking for news ledes and guides for the entire team’s assignments for each week
  • Create original video content, without the help of a professional video team due to budget, including guide videos, interviews, and a Vlog-style format
  • Attending world-wide events such as Tokyo Game Show, GamesCom, E3, and more to include organic and exclusive content for Prima Games
  • Maintaining healthy working relationships with game studios, PR, and event coordinators

Managing Editor of the Gaming Division

CBS Interactive With Comicbook.com
08.2017 - 04.2018
  • Work with a concentrated team across many high-traffic verticals, including PopCulture.com and other similar media sites under the ComicBook umbrella
  • Continuously engaging in the industry to build media presence, a strong network, and meaningful relationships with reputable companies in an industry we love
  • Strong media presence at world-wide known events such as E3, GamesCon, BlizzCon, PAX, and more while still upholding the brand's value
  • Effectively managing all corresponding social media accounts while also corresponding with a creative team filled with graphic designers and producers
  • In charge of each contribution to be filled with personality and genuine care for the subject material, often with featured images, videos, and audio files personally created individually to reflect personal style on brand

Freelance Writer and Accessibility Consultant

Gaming
05.2003 - 10.2020
  • Writing detailed reviews on both current and previously released video game titles according to a formal outline for companies such as Bitmob, Twin Galaxies, DFTG, and more
  • Collaborate with a small team to manage innovative, daily content that coincides with current events in the gaming market
  • Coordinate all corresponding social media accounts tied to the corresponding companies for promotional purposes.

Electrical Engineer

United States Navy
12.2009 - 08.2013
  • Prepared schematics of electrical systems to ensure proper installation and operation to specified requirements
  • Coordinated manufacturing, construction, installation, maintenance, and support of ship’s mechanical structure
  • Successfully document all equipment tests to show proper compliance with set system standards
  • Implemented, maintained and improved electrical equipment for commercial and industrial purposes
  • Supervised project team consisting of 20+ Marines and Sailors to carry out daily tasks
  • Conducted field surveys to gather data and effectively correct power system issues
  • Performed daily checks on the ship’s flight deck to ensure all systems were in stable condition for flight operations.

Education

Marketing -

DeVry University
Addison, IL

Skills

    Programs I'm familiar working with:

  • Microsoft Office, Excel and Outlook
  • Adobe Photoshop, Premiere, Illustrator, Flash, and Dreamweaver
  • Djanga
  • Pagination
  • FFLzilla
  • Jira
  • Confluence

    • General skills:

  • Operations Management
  • Recruitment Strategies
  • Issue Awareness
  • Advocacy Background
  • Workshop Organization
  • Public Speaking
  • Recruitment Expertise
  • Outreach Management
  • Data Collection
  • Program Planning
  • Maintenance Oversight
  • Financial Budgeting and Reporting
  • Daily Operations Oversight
  • Analytical Thinking
  • Salesforce
  • Content Development
  • Social Media Platforms
  • Video Production
  • Content Strategies
  • Marketing
  • Copy generation: Typing at 87 WPM

Accomplishments

    Recent achievements include:

  • AAA Community Manager of the Year Award — GameHers 2021
  • Accessibility in Games Award — Games for Change 2023
  • Co-founded Accessibility at Bungie in 2020
  • Co-founded Mental Health and Neurodivergence at Bungie in 2022 to help make working environments more stable and safer for all
  • Co-founded Veteran Vanguard at Bungie in 2021 as a place for veterans to receive support and find that sense of community

Professional References

  • Chris Shannon, Global Director of Community for Bungie, 918-851-1686, Former manager
  • Darren Gladstone, Creative Strategy Director for Greenlit Content, 415-505-8825, Current colleague
  • Matthew Hayes, Social Media Strategy for Ubisoft, 615-497-2091, Previous supervisor at ComicBook.com
  • John Rosenwinkle, GameStop Corporate, 219-670-6473, Previous supervisor at GameStop, Freelance colleague

Timeline

Community Manager for Destiny 2 and Marathon, Co-lead of Accessibility

Bungie
09.2020 - 10.2021

Senior Editor

Game Informer (Online and Magazine)
09.2020 - 10.2021

Director of Editorial

Greenlit Content and ReKT Global
07.2019 - 09.2020

Social Media Content Creator

Blizzard Brazil
04.2019 - 09.2020

Senior Writer

Turtle Beach
04.2019 - 09.2020

Editor in Chief

Prima Games
04.2019 - 09.2020

Managing Editor of the Gaming Division

CBS Interactive With Comicbook.com
08.2017 - 04.2018

Electrical Engineer

United States Navy
12.2009 - 08.2013

Freelance Writer and Accessibility Consultant

Gaming
05.2003 - 10.2020

Marketing -

DeVry University

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Liana Ruppert