Lianne Fachetti
Cocoa,FL
Summary
Lianne Fachetti, a curious and continuously learning individual, combines psychology expertise with artistic talent in copywriting and graphic design, crafting engaging, SEO-rich content.
With a foundation in neuroscience and psychology, this professional's work stands out through a unique blend of analytical and creative approaches, transforming complex concepts into accessible narratives.
Lianne has a passion for animal welfare, watercolor painting, and indoor sustainable agriculture marks a journey of constant horizon expansion. Such a mix of unyielding curiosity and varied interests defines Lianne Fachetti as a dynamic presence in any creative or intellectual field.
Overview
18
18
years of professional experience
Work History
Web Content Writer | Copywriter | Ghostwriter
Grow Therapy | Adonis | Progress Residential
01.2015 - Current
- Clients include Grow Therapy, Adonis, Yodel Pass, Curology, Harley Davidson, Progress Residential, and other international brands, startup health tech companies, SMBs, and local medical and dental professionals
- Performed in-depth SERP analysis to fresh, new angles and ideas within written content.
- Communicated with clients via phone, e-mail, and video conferences to determine proper writing tone and style according to client needs.
- Created evergreen and regionally appropriate blog article content, collaborating with sales, marketing, and analytics departments to identify business trends and extrapolate relevant topics.
- Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
Freelance Content Creator / Graphic Designer
TheDiabetesCouncil.com
01.2010 - 10.2020
- Brainstormed ideas and created articles and infographics on various diabetes-related topics that explained complex medical information in a user-friendly way, increasing awareness and understanding of the disease.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Implemented strategies and tactics to grow followers on social media channels.
Research Assistant Lab Technician/ Content Writer and Designer
Brain Research Center of University of British Columbia Hospital
05.2006 - 12.2009
- I worked as a research assistant in Dr. Rankin's lab, conducting experiments and analyzing to understand underlying neurological processes that produce long-term and short-term memory
- I am responsible for updating the lab’s website, and creating conference posters and information pamphlets for the center.
Research Assistant
University of British Columbia
06.2006 - 07.2008
- I worked in Dr. Pinel's lab studying the brain mechanisms related to epilepsy seizures.
Education
Associate Degree in Web Design and Media -
Academy of Art University
San Francisco, CA01.2014
BSc. Neuroscience with a minor in Psychology -
University of British Columbia
BC, Canada01.2010
Acting -
William Davis Centre For Actors’ Study (now Part of VanArts)
Vancouver, BC06.2007
Skills
- Exceptional with research, content topic search, and SEO
- Specialize in translating complex scientific concepts into easily understandable information that resonates with audience
- Excel in developing captivating and strategic content that delivers impactful outcomes
- Skillful with Adobe suite programs (Photoshop, Illustrator, InDesign)
- Skillful with Microsoft Office programs, Google Docs, Grammarly, Copyscape, Frase, Clearscope, Semrush, and WordPress
- Basic knowledge of HTML, CSS, and javascript
- Self-starter, deadline-oriented, team player with excellent client communication skills
Hobbies and Interests
- Watercolor painting
- Indoor greenhouse and hydroponic agriculture
- Cooking
- Healthy living
- Latest workout trends
Timeline
Web Content Writer | Copywriter | Ghostwriter
Grow Therapy | Adonis | Progress Residential
01.2015 - Current
Freelance Content Creator / Graphic Designer
TheDiabetesCouncil.com
01.2010 - 10.2020
Research Assistant
University of British Columbia
06.2006 - 07.2008
Research Assistant Lab Technician/ Content Writer and Designer
Brain Research Center of University of British Columbia Hospital
05.2006 - 12.2009
Associate Degree in Web Design and Media -
Academy of Art University
BSc. Neuroscience with a minor in Psychology -
University of British Columbia
Acting -
William Davis Centre For Actors’ Study (now Part of VanArts)
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