Lianne Livelsburger
St. Petersburg,FL
Summary
Driven sales and marketing professional with 6 years experience and a proven track record of developing and implementing successful marketing strategies and meeting sales goals. Seeking to leverage expertise in customer relationship management and digital marketing to excel in a high-volume outbound sales opprtunity at Yelp.
Overview
7
7
years of professional experience
Work History
General Manager
Body Fit Training
08.2023 - Current
- Managed all leads through Club Ready (CRM) with daily communication and converted to memberships prior to studio opening.
- Maintained and generated new relationships with local businesses to conduct B3B marketing.
- Generated and managed personal sales as well as supervised sales reps.
- Recruited, trained, and developed high-performing and sales team from scratch.
- Implemented marketing strategies to promote studio to potential members.
- Developed and implemented strategies to increase studio visibility and reach more clients.
- Collaborated with design teams in promotional materials development to market studio activity.
General Manager
AKT Fitness
05.2021 - 03.2023
- Managed all leads through Club Ready (CRM), booked potential members for trial class, and converted to memberships.
- Generated and managed personal sales as well as supervised sales reps.
- Drove and managed multiple revenue streams in order to meet studio targets.
- Recruited, trained, and developed high-performing and sales team from scratch.
- Implemented marketing strategies to promote studio to potential members.
- Developed and implemented strategies to increase studio visibility and reach more clients.
- Maintained cleanliness and organization of the studio.
- Collaborated with design teams in promotional materials development to market studio activity.
Marketing Manager
Topgolf International
05.2019 - 03.2020
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Used data analytics to track lead generation campaigns and improve quality.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans.
- Scheduled and executed marketing outreach events in order to obtain leads.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Obtained and negotiated partnerships in order to increase brand awareness.
- Managed and scheduled a team of 25 to assist in lead collection and promotion of campaigns.
Regional Marketing Director
Prospect Capital LLC
02.2017 - 05.2019
- Managed the successful strategic planning and all marketing for 11 restaurants, including Jersey Mike's Subs and Mamoun's Falafal.
- Created innovative strategies to drive customer engagement.
- Capitalized on emerging trends by maintaining current understanding of market conditions.
- Devised leading-edge digital marketing, social media and SEO strategies.
- Oversaw branding and rebranding initiatives.
- Planned and executed traditional marketing campaigns.
- Identified "boost" worthy opportunities and oversaw all social media campaigns.
- Coached and trained over 150 employees on proper customer service and soft skills in order to raise brand reputation and maintain quality.
- Built strong relationships with industry professionals and influencers.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Education
Bachelor of Science - Business Management
Carlow University
Pittsburgh, PA05.2015
Skills
- Account Management
- Program Administration
- Customer Relationship Management
- Staff Supervision
- Sales Reporting
- KPI Tracking
- Solution Selling
- Client Relationship Management
- Lead Generation
- Pipeline Management
- Strategic Planning
- Sales Team Training
- Performance Management
Timeline
General Manager
Body Fit Training
08.2023 - Current
General Manager
AKT Fitness
05.2021 - 03.2023
Marketing Manager
Topgolf International
05.2019 - 03.2020
Regional Marketing Director
Prospect Capital LLC
02.2017 - 05.2019
Bachelor of Science - Business Management
Carlow University
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