Lianne Simeone
Blacklick
Summary
Results-driven event professional with extensive experience managing successful events annually. Experienced in comprehensive event planning, encompassing logistics coordination, registration management, vendor negotiations, and post-event analysis to measure ROI. Proven ability to manage multiple events in fast-paced environments while continuing to improve processes. Build strong relationships with internal and external partners to deliver impactful events.
Overview
17
17
years of professional experience
Work History
Corporate Events Manager
Huntington National Bank
01.2022 - Current
- Partners with Executive Leadership team and Chief Investment Officer to create regional economic outlook events throughout the bank footprint.
- Collaborates with program leads for CRB recognition events, meetings and summits to recognize, reward & retain top performing colleagues.
- Manages contracts through negotiation and sourcing approval process.
- Work with internal design agency to create and develop event materials, invitations, and booklets.
- Manages all tradeshow activity, planning, execution, collateral support, budget and forecast management.
- Aligns sales teams on strategy and supports full execution of all tradeshow activities.
- Works with internal resources on development of support materials from inception through approvals: collateral, invitations, tradeshow materials, etc.
- Optimizes tradeshow involvement and spend.
- Manages all aspects of customer events that align with the Commercial segment.
- Manages budgets for each project/event.
- Organize necessary equipment and event needs, e.g. audio-visual, tables, chairs, linens, flowers, etc.
- Coordinates volunteers for event execution including onsite set-up, Q&A assistance, presenter/AV management, etc.
- Conducts post-event evaluations to determine how future events could be improved.
- Works with internal colleagues on presentation and event materials support.
- Utilizes Cvent to develop event communications and registration websites.
- Managed end-to-end webinar execution, including content planning, speaker coordination, and technical setup, resulting in a seamless attendee experience.
- Coordinates post-webinar activities, including data analysis and feedback collection, to continuously improve content and engagement strategies.
Program & Events Manager
Ohio Credit Union League
12.2019 - 12.2021
- Led, managed marketing, and executed key industry events both live and digital – inclusive of logistics, coordination with speakers, budgeting, integrated marketing plans, and tactics to foster strategic member engagement.
- Set event revenue goals, monitored budgets, and organized event logistics such as audience, location, and agenda, while collaborating with the marketing team to create tailored event marketing collateral.
- Explored new and creative strategies for advancing organization-wide events, including regional gatherings, PAC events, statewide conferences, Foundation golf outing, and sporting clay events.
- Broke organization’s fundraising goal for the Golf Classic. Raising $45,000 in revenue for the Ohio Credit Union Foundation.
- Generated $80,000 in fundraising revenue for the Ohio Credit Union Foundation.
- Utilized Cvent to build and manage event registration.
- Managed the convention budget, worked with an outside agency on a media plan, coordinated with the hotel, Fern, and Convention Center on event logistics, processed all invoices, and provided monthly budget.
- Planned virtual conventions with an exhibit hall and coordinated with an outside production company to deliver a high-level virtual event.
- Developed event strategy, procedures, and standards for the organization.
- Managed multiple marketing and event plans throughout the year to ensure events were completed on target and within budget.
- Wrote, edited, and proofed marketing and website content.
- Built long-term relationships with sponsors and members to drive revenue.
- Secured and maintained sponsorship dollars for all events.
- Responsible for vendor relationships, contracting, and business case approvals.
- Managed team members to ensure flawless execution of all events.
- Wrote content for the bi-weekly electronic newsletter.
- Analyzed event metrics to determine ROI and provided reporting to senior leadership.
- Increased event revenue by 20 percent during a global pandemic.
Education & Special Events Coordinator
Community Bankers Association of Ohio
02.2017 - 12.2019
- Coordinated and executed all facets of educational events and forums.
- Managed event venue logistics, on-site/location management, vendor relationships, and targeted mailing lists.
- Managed the invitation and registration process, tracked CPE credit hours, on-site material and promotional items, the check-in process, and lead post-event activities.
- Managed and analyzed all satisfaction surveys. Performed analysis of trends to close gaps in training and education.
- Managed marketing events such as Community Banking Day, Memorial Tournament Hospitality House, Annual Convention & Trade Show, and Regional Meetings.
- Lead revenue growth for the Annual Convention & Tradeshow to 40 percent.
- Grew education and training event attendance to 127 percent year-over-year.
- Coordinated entertainment and identified industry leaders as facilitators for all events.
- Planned Board Meetings and served as the Secretary of Education and Training Committee.
- Negotiated, managed, and executed contracts with facilitators and providers.
- Secured and maintained sponsorship dollars for all current and future events.
- Manage and coordinate marketing strategy, communication plan, and annual calendar while working within the fiscal budget.
- Assisted in all content material for industry communications such as weekly electronic newsletter and the quarterly magazine.
Regional Marketing Coordinator
Littler Mendelson P.C
06.2015 - 02.2017
- Managed and executed all facets of firm events, conferences, and sponsorships in the respective territory of six offices including on-site/location management of all events.
- Coordinated venue logistics and vendor relationships, arranged the availability of audio-visual equipment, created targeted mailing lists, managed the invitation and registration process, reported and requested CLE, SPHR/PHR and SHRM certifications, ordered and assembled on-site material and promotional items and led post-event activities.
- Managed all aspects of office marketing and brand related inquiries such as graphic and creative needs, website updates, and database inquiries.
- Conducted research analysis on targeted companies, markets, and industries utilizing industry information and firm resources to support strategic business development initiatives.
- Managed all tradeshow planning, execution, budget, and giveaways to generate sales leads.
- Managed tradeshow vendor relationship with George Fern to coordinate booth set-up.
- Coordinated education and trained attorneys and staff on business use of firm CRM database initiatives.
- Collaborated with members of the marketing team to build event budgets and agendas.
- Negotiated pricing with suppliers, vendors, and event venues.
- Collaborated with Regional Business Development Mangers in the preparation of proposal responses by gathering ancillary information and assembling and coordinating the delivery of final product.
- Collaborated with the public relations team to identify media outlets and initiatives to increase local brand awareness.
- Worked with internal systems, other members of the client relations department and other business lines to fulfill marketing and business development duties as assigned.
- Performed marketing administrative duties such as filing, processing check requests, updating and maintaining department wide events calendar, and tracking post-event metrics.
- Conducted post-event evaluations to determine how future events could be improved.
Legal Marketing Coordinator
Alliance Data
01.2013 - 06.2015
- Executed marketing communication projects in support of the legal department.
- Coordinated the Law Department Expo by managing budget, event logistics, site set-up, vendor relationships and development of marketing materials.
- Reviewed all projects with extreme attention to detail to ensure 100% accuracy.
- Coordinated and assisted new client implementation meetings to plan strategic marketing approaches for new client programs.
- Worked closely with cross-functional partners to track invoices, budget, and process check requests.
- Created multi-facet high-level analysis for department and business development.
- Partnered with the creative department, to create and clearly articulate timelines, updates and revisions.
- Coordinated and executed department community service events.
- Collaborated with the public relations department to create press releases for the outcome of class action lawsuits.
- Managed and developed relationships with internal and external business partners.
- Developed and maintained a department website that created exposure of the department to internal business partners.
- Worked with internal and external partners to review, recommend and provide options for collateral design, build and production.
- Worked side-by-side with outside vendors to develop a SharePoint website to increase the efficiency of reviewing all client information and documentation.
- Partnered with an outside vendor to implement a new CMS database and orchestrated the education of the system to all attorneys and support staff.
Client Services Direct Source Specialist
Manley Deas Kochalski, LLC
06.2008 - 01.2013
- Built and maintained close working relationships with client contacts to ensure that the firm exceeded clients’ expectations.
- Served as the clients’ point of contact for the firm, cultivating trust and respect with the clients on behalf of the firm.
- Exercised consistent follow-up with clients on pending cases, ensuring that all procedures were followed and timelines were met.
- Utilized client contacts to obtain all necessary information for the firm to proceed with cases on the clients’ behalf.
Education
Bachelor of Arts - Journalism And Speech Communication
Otterbein University
Westerville, OH05-2008
Skills
- A strategic planner with the ability to be flexible and problem solve
- Exceptional leadership and organizational skills
- Self-starter, forward thinker, and anticipates needs
- Strong project management skills
- Ability to manage time efficiently and works well under pressure
- Strong communication skills working within a team
- Positive attitude and strong interpersonal skills
- Proficient with CRM databases such as iMIS, NetForum, and Salesforce
- Proficient with event management system Cvent
- Proficient with a variety of software that includes but is not limited to, Microsoft Outlook, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, In-Design and Photoshop
Timeline
Corporate Events Manager
Huntington National Bank
01.2022 - Current
Program & Events Manager
Ohio Credit Union League
12.2019 - 12.2021
Education & Special Events Coordinator
Community Bankers Association of Ohio
02.2017 - 12.2019
Regional Marketing Coordinator
Littler Mendelson P.C
06.2015 - 02.2017
Legal Marketing Coordinator
Alliance Data
01.2013 - 06.2015
Client Services Direct Source Specialist
Manley Deas Kochalski, LLC
06.2008 - 01.2013
Bachelor of Arts - Journalism And Speech Communication
Otterbein University
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