Libby LeGard
New York,NY
Summary
Works on part of a team that manages brand partnerships with a total value of over $3M and supports other marketing initiatives to increase brand awareness and maintain positive brand sentiment.
Overview
3
3
years of professional experience
Work History
Senior Brand and Marketing Coordinator
Hello Sunshine, The Home Edit
01.2024 - Current
Brand and Marketing Coordinator
Hello Sunshine, The Home Edit
01.2023 - 12.2023
- Successfully managed 10+ brand partnerships, valued at over $3M in 2023. Brands included Stitch Fix, Nutrafol, Tommy John, The Farmer's Dog, Stanley, and Taylor Morrison Homes.
- Leads brand partnership concept ideation and execution to achieve over 9M impressions across social, editorial, and paid media.
- Executed a live experiential event with talent in 8 US cities, generating $250K in ticket sales and raising awareness through social content that garnered over 21M impressions. Additionally, managed a web page with 119K sessions and conducted SMS campaigns to 11.5K subscribers during the promotional and tour period.
- Coordinated a book promotional plan across social, editorial, paid ads and earned media to drive sales and social impressions. As a result, the book, Stay Organized, achieved The New York Times Best Seller list in October 2023 and has done over $350K in sales since its publication date.
Digital Content Coordinator
Hello Sunshine, The Home Edit
05.2021 - 12.2022
- Provides support and coordination in implementing and executing the established strategic marketing plans to meet and exceed yearly goals
- Worked with the social media manager in content creation and community management across social platforms to over 8M users
- Increased TikTok follower count 133% within a year
- Produced and edited social content with talent to create relevant and engaging assets that garnered 10M+ views over 1 year
- Produced video and static content for partnerships that exceeded $200K in value with brands such as Nintendo, Yoplait, Primal
- Kitchen, and Boll & Branch
- Worked with team to drive over $280K in affiliate revenue and 3M link clicks in 7 months (5/22-12/22)
- Developed social calendars and wrote creative copy
- Worked to create, edit, and produce static and video content garnering over impressions for organic social as well as $200K+ brand partnerships deals.
Education
Bachelor of Science - Integrated Marketing Communications
University of Mississippi
Oxford, MS05.2021
Skills
- Teamwork and Collaboration
- Detail Oriented
- Scheduling
- Branding
- Digital Marketing
- Planning and Coordinating
Hobbies
- Cooking
- Pickleball
- Beginner golf
- Fitness
- Floral arranging
- Reading
Timeline
Senior Brand and Marketing Coordinator
Hello Sunshine, The Home Edit
01.2024 - Current
Brand and Marketing Coordinator
Hello Sunshine, The Home Edit
01.2023 - 12.2023
Digital Content Coordinator
Hello Sunshine, The Home Edit
05.2021 - 12.2022
Bachelor of Science - Integrated Marketing Communications
University of Mississippi