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Libby Seder
Head Of Marketing
Dayton,OH
Summary
Strategic Marketing Leader with 10-year track record of success driving dynamic marketing initiatives across branding, public relations, digital marketing, and corporate positioning. Creator of exceptionally effective B2B marketing campaigns that drive corporate revenues and market position.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Director of Marketing
Staco Energy Products
Dayton, OH
09.2018 - Current
- Spearhead marketing vision, strategy, content, partnerships, execution, and analysis, resulting in revenue increase of 9% over 3 year period
- Lead company re-brand and unify branding across company web, social, and email platforms; includes researching, on-boarding new tools, creative guidelines, and external partnerships
- Execute transition to automated marketing software systems to improve overall effectiveness, includes creation of content approval system using Airtable
- Increased lead generation average of 23%, through branding, web design and online campaigns
Product Line Manager
Staco Energy Products
Dayton, OH
05.2020 - Current
- Engage cross-functional teams to successfully develop and release products, resulting in launch of 3 new products in 2 years
- Develop impactful customer presentations, product roadmaps, and videos that showcase company’s products and customer value
- Deploy strategic brand pricing and positioning for Single Phase Product Line
- Led development and launch of new product, generating 700K in revenue within 3 months of launch, despite adverse market conditions
Marketing Manager
Staco Energy Products
Dayton, OH
09.2015 - 09.2018
- Reporting directly to company president, led development and execution of all marketing and public relations activities resulting in 13% increase in revenue in 3 years
- Utilized Constant Contact to create email marketing campaigns with open rates of no less than 20% and up to 58% (industry averages 16% open rate)
- Trained team to administer website via company's Content Management System (CMS) - Joomla
- Launched Amazon Seller Store for new product, including store and catalog creation; monitoring and optimizing product data to comply with Amazon recommended specifications
- Managed external relationships with agencies, freelancers, digital partners including negotiating and execution of contracts
- Vetted Configure Price Quote (CPQ) automation platforms and deployed EndeavorCPQ to support all quoting efforts, resulting in 258% increase in number of quotes generated from 2015 to 2018 and decreasing average time to create quote from 8 hrs to 30 mins
Communications Coordinator & Sales Analyst
Staco Energy Products
Dayton, OH
12.2013 - 09.2015
- Increased web traffic 92% by redeveloping website to allow for improved navigation, functionality, strong brand and product presence, including updated aesthetics and responsive platform
- Built reports using Excel Power Query for sales KPIs that reduced manual reporting work by 8 hours weekly
- Grew email database from 2013-15 average of 27%
- Administered content, tracked analytics via Google Analytics, and made design changes to company website
- Organized and executed company representation in trade shows, conferences, and seminars
- Libby Seder - page 2
Commercial Account Executive
Garrigans.com
Springfield, OH
11.2011 - 08.2013
- Promoted from Inside Sales to Outside Sales within 6 months of hire
- Developed aggressive marketing campaigns, increasing total sales by 9% in 2012 and 13% in 2013
- Demonstrated communication and negotiation skills through acquisition of 129 new business accounts, increasing total profit by 8% in 2012 and 12% in 2013
- Conducted average of 14 sales presentations per week to prospective clients
- Contacted 100+ “C” Level decision makers per week within small, medium, and large sized companies
Marketing and Social Media Manager
Garrigans.com
Springfield, OH
05.2011 - 08.2013
- Spearheaded Constant Contact e-mail marketing campaigns, resulting in 19% increase in click rate and 11% increase in open rate within first 6 months of hire
- Created content for corporate website, sales presentations, e-mail campaigns and corporate sales collateral
- Developed and managed online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages and company website
- Identified and tapped into new channels to optimize ROI and fuel revenue growth
- Collaborated with Sales and Customer Service teams to share insights gained from social media monitoring
- Hired, trained, and managed social media intern
Office Assistant
University of Dayton
Dayton, OH
01.2009 - 01.2011
- Maintained employment e-mail account
- Assisted with filing, printing, issuing and copying of documents for department
- Reviewed documents for completeness or errors
- Multi-tasked in fast-paced environment, while maintaining emphasis on quality
Education
Bachelor of Arts - Public Relations, Communications, Business Adminis
University of Dayton
Dayton, OH 05.2007 - 05.2011
Skills
Strategic Planning
undefinedSoftware
Microsoft Office
Adobe Creative Cloud
CMS
Airtable
CRM
Hootsuite
Survey Monkey
Timeline
Product Line Manager
Staco Energy Products
05.2020 - Current
Director of Marketing
Staco Energy Products
09.2018 - Current
Marketing Manager
Staco Energy Products
09.2015 - 09.2018
Communications Coordinator & Sales Analyst
Staco Energy Products
12.2013 - 09.2015
Commercial Account Executive
Garrigans.com
11.2011 - 08.2013
Marketing and Social Media Manager
Garrigans.com
05.2011 - 08.2013
Office Assistant
University of Dayton
01.2009 - 01.2011
Bachelor of Arts - Public Relations, Communications, Business Adminis
University of Dayton
05.2007 - 05.2011
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