Libby Ward
Rockford,United States
Summary
Highly creative Marketing Professional with a proven track record of overseeing projects from concept to final delivery. Skilled in crafting compelling brand messages, developing strategic initiatives, and driving key graphic productions. Resourceful and proactive, with over ten years of industry experience, leveraging graphic design expertise and empowering leadership to deliver impactful results. Passionate about transforming innovative ideas—both personal and collaborative—into reality. Actively seeking opportunities to relocate and contribute to new challenges and growth.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager
William Charles Construction
03.2024 - Current
- Manage brand presence of four company divisions
- Leads pursuit response process from premarketing through interview
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels
- Worked closely with subject matter experts to gather critical information needed for accurate technical writing assignments
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
Marketing & Proposal Specialist
William Charles Construction
06.2022 - 03.2024
- Lead proposal pursuits of various multi-million dollar infrastructure projects
- Designed compelling proposal graphics
- Identified appropriate marketing channels and target customers for campaigns
- Wrote engaging and successful proposal, marketing, advertising, and website copy
- Developed campaigns and specific marketing strategies
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals
- Edited and proofread technical documents for accuracy and consistency
Marketing Coordinator
William Charles Construction
09.2017 - 06.2022
- Boosted brand awareness with target customer demographics with social, print, and email campaigns
- Created engaging brochures and flyers to use for promotional materials and distribution
- Composed daily posts for social media and helped build corporate presence on LinkedIn Facebook, and Instagram
- Managed workflow between staff, coordinating documents and creative material distribution
- Developed and executed marketing plans for trade shows and other events to increase brand awareness
Graphic Designer
DeCal Works
09.2013 - 08.2017
- Communicated with customers to present mockups and collect information for adjustments
- Employed design fundamentals when selecting typography, composition, layout, and color in design work
- Created logos, illustrations and typography for various organizations
Education
Bachelors Of Arts - Graphic Design / Marketing
Western Illinois University
Macomb, IL05.2013
Skills
- Adobe Creative Suite
- AEC Industry Knowledge
- Template development and Implementation
- Business Development Understanding
- Digital Illustration
- Project Proposals
- Marketing Communications Expertise
- Brand Messaging
- RFP Responses
- Proposal Management
- Problem Resolution
- Content Layout
- Statement of Qualifications
- Proactive Planning
- Marketing campaign development
Certification
- Technical Writing Certification - University of Wisconsin - Eau Claire
Timeline
Marketing Manager
William Charles Construction
03.2024 - Current
Marketing & Proposal Specialist
William Charles Construction
06.2022 - 03.2024
Marketing Coordinator
William Charles Construction
09.2017 - 06.2022
Graphic Designer
DeCal Works
09.2013 - 08.2017
Bachelors Of Arts - Graphic Design / Marketing
Western Illinois University
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