LIBBY MacBride
Awendaw,SC
Summary
Highly skilled and detail-oriented Director of Marketing with 13+ years of experience in sales & marketing, business branding, and project management. Proficient in content creation, market trend analysis, and quality assurance to boost brand visibility and attract target audience. Experienced in team leadership, business development, and monitoring KPI's and business goals to meet project objectives and enhance client experience.
Overview
12
12
years of professional experience
Work History
Owner & Branding Guide
Yellow Dog Branding Co.
06.2020 - Current
- Consult with small business owners on their vision and goals for growing their business
- Design visually appealing logos and marketing materials for entrepreneurs who are establishing their business or rebranding, that effectively communicated brand identity.
- Conduct in-depth market research to identify target audiences and develop effective branding strategies tailored to their preferences.
- Collaborate with cross-functional teams to create cohesive brand messaging across multiple platforms, ensuring consistency and effectiveness.
- Cultivate lasting relationships with clients, leading to long-term contracts and repeat business opportunities.
Director of Marketing
Park West Veterinary Associates
08.2013 - Current
- Serve on a team of department leaders to successfully achieve weekly, monthly, and annual KPIs and business objectives using EOS Worldwide Platform.
- Spearhead digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Conduct market research to inform decision-making and ensure alignment with target audience's needs and preferences.
- Collaborate as a creative director with outside vendors to develop high-impact marketing collateral and campaigns to increase brand awareness and reputation in the community.
- Design & write marketing content for advertisements and promotional materials through content outlining, graphic design, and quality control.
- Lead rebranding efforts that resulted in enhanced brand identity, value, and improved brand perception among stakeholders and community.
- Develop comprehensive quarterly project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results with 100% completion.
Visual Display Assistant
Anthropologie
05.2012 - 10.2013
- Collaborated with the Visual Display Director at 2 store locations to prepare cohesive, artistic displays that aligned with brand.
- Executed window installations for maximum curb appeal, attracting potential customers into the store and driving higher revenue.
- Enhanced customer experiences by creating eye-catching and strategically placed product displays.
- Managed inventory and stock levels, ensuring optimal product availability for customers.
Education
Bachelor of Arts - Art History And Visual Culture, Graphic Design
Michigan State University
East Lansing, MISkills
- Project Management
- EOS Platform
- Marketing Strategy
- Budgeting and Forecasting
- Website Design
- KPI Management
- Verbal and Written Communication
- Attention to Detail
- Organizational Skills
- Customer Service and User Experience
- Team Collaboration and Leadership
- Creative Problem Solving
References
References available upon request.
Timeline
Owner & Branding Guide
Yellow Dog Branding Co.
06.2020 - Current
Director of Marketing
Park West Veterinary Associates
08.2013 - Current
Visual Display Assistant
Anthropologie
05.2012 - 10.2013
Bachelor of Arts - Art History And Visual Culture, Graphic Design
Michigan State University