Successful marketing leader with proven accomplishments in driving company growth and increasing profits. Adept at creating impactful, customer-focused marketing strategies through creativity and strategic thinking. Strong communication and analytical skills, able to make data-driven recommendations. Proven ability to thrive in fast-paced environments and deliver results under pressure. Passionate about driving team success.
Hi, I’m
Liberty Klautsch
Marketing Director
Boise,ID
Summary
Overview
9
years of professional experience
1
Certification
7
years of post-secondary education
Work History
Idaho Trust BankBoise, Idaho
Marketing Officer
09.2022 - Current
Job overview
- Improved customer loyalty by developing targeted marketing initiatives that drove 67% YOY increase in mobile and online banking adoption.
- Drove 94% YOY increase in engaged sessions on website and blog by optimizing website for SEO and ramping up content marketing efforts, expanding brand awareness and sales.
- Led marketing efforts that propelled organic Google rankings, achieving top 3 position for multiple keywords within 12 months, resulting in increased online brand exposure and customer acquisition.
- Developed all advertising copy and marketing collateral, ensuring consistency across traditional and digital advertising channels.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Launched end-to-end marketing campaigns for new product lines and market penetration.
- Implemented data-driven approaches to optimize advertising spend, maximizing return on investment.
- Created and managed marketing budget, ensuring cost-effective allocation of resources.
- Analyzed and reported on KPIs to validate campaign effectiveness and adjusted strategies accordingly.
- Managed social media channels to boost online presence and engagement with consumers.
- Optimized website content for search engines, enhancing visibility and organic traffic.
- Performed all website management, including copy updates and creation of new product pages as necessary.
- Engaged, informed and supported staff on media and marketing outcomes. Provided resources and access to training materials on new product launches to ensure cohesive understanding and representation of bank's offerings.
TeslaBoise, Idaho
Sales and Operations Advisor III
10.2020 - 10.2022
Job overview
- # 1 ranked Sales Advisor in Idaho, Top 10 in Northwest.
- Successfully planned and executed remote sales events and represented company at community and professional functions, resulting in quality leads and increased sales.
- Actively contributed to monthly sales efforts by effectively utilizing leads to conduct product demonstrations that resulted in increased sales conversions.
- Built and maintained relationships with clients to provide ongoing support.
- Served as product expert on all Tesla offerings.
- Identified opportunities to expand brand awareness in local market.
Boise Contemporary TheaterBoise, Idaho
Marketing & Sales Director
08.2019 - 08.2020
Job overview
- Led marketing initiatives resulting in 25% increase in attendance by first-time visitors.
- Led increase of single ticket sales by 15% year-over-year through creation targeted marketing campaigns and e-commerce promotions.
- Created all marketing content, including newsletters, email campaigns, direct mail, season program ad copy, social media posts and website copy, ensuring consistency and resonance across all touchpoints.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed web traffic and social media engagement metrics, utilizing insights to drive decisions and refine advertising strategies.
- Identified and cultivated season sponsor relationships and negotiated vendor contracts.
- Acted as public relations manager, delivering performance curtain speeches and membership appeals, answering media requests, and writing press releases.
- Developed and managed marketing budget and expenses.
- Maintained and updated website.
Ballet IdahoBoise, Idaho
Marketing Director
05.2018 - 08.2019
Job overview
- Drove 29% ticket sales increase while maintaining expenses under budget, optimizing ROI.
- Created and implemented new social media strategy to increase presence and engagement, resulting in 25% increase in social media followers within 6 months.
- Effectively managed successful rebranding and update of all assets, culminating in new website launch that boosted brand awareness and customer engagement.
- Managed creation and execution of all marketing materials and website, ensuring brand consistency.
- Developed and managed marketing budget, focusing on maximizing return on investment for advertising spend.
- Enhanced partner and sponsor relationships, leveraging these connections to bolster marketing efforts without significantly increasing expenditure.
- Created and designed marketing materials including print and digital ads, website content and videos, ensuring brand consistency.
- Maintained and updated website using SEO best practices.
- Worked closely with Development Director and Board Committee members to manage events and fundraisers.
- Acted as company spokesperson answering all media requests and writing press releases.
- Devised accurate sales forecasts and monitored sales throughout season.
- Created and managed departmental budget, overseeing all costs, and ensuring efficiency and compliance.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Supervised Marketing Assistant and performed performance evaluations.
IntralotBoise, Idaho
Marketing Manager & Analyst
02.2015 - 05.2018
Job overview
- Grew game sales by 52% Month-over-Month by creating and executing targeted promotions to increase percentage of add-on purchases.
- Conceptualized and launched new terminal-generated games, delivering 56% increase in Year-over-Year sales.
- Orchestrated project to train 1.1K lottery retailers on new terminal operations, including curriculum development, marketing collateral, logistics, and deployment. Achieved 96% satisfaction rate.
- Provided research, data, and recommendations regarding sales, promotions, new games, and strategies to increase sales and product growth.
- Managed day to day operations in Idaho marketing department office including employee supervision, sales reporting and analysis, product development, and retailer recruitment opportunities.
- Provided research, data, and recommendations regarding sales, promotions, new games, and strategies to increase sales and product growth.
Education
University of Illinois At Urbana-ChampaignChampaign, IL
Master of Fine Arts from Theater Arts
2006 - 2009 (3 years)
University Overview
Boise State UniversityBoise, ID
Bachelor of Arts from Theater Arts
2002 - 2006 (4 years)
University Overview
Skills
Attention to Detail
Certification
Certified Digital Marketing Professional
Timeline
Certified Digital Marketing Professional
08-2023
Marketing Officer
Idaho Trust Bank
09.2022 - Current
Sales and Operations Advisor III
Tesla
10.2020 - 10.2022
Marketing & Sales Director
Boise Contemporary Theater
08.2019 - 08.2020
Marketing Director
Ballet Idaho
05.2018 - 08.2019
Marketing Manager & Analyst
Intralot
02.2015 - 05.2018
University of Illinois At Urbana-Champaign
Master of Fine Arts from Theater Arts
2006 - 2009 (3 years)
Boise State University
Bachelor of Arts from Theater Arts
2002 - 2006 (4 years)
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