Lida Moore
Brooklyn
Summary
Dynamic Executive Creative Director with a proven track record at Splashlight, driving a 41% sales increase for a major retailer. Expert in creative strategy and digital asset management, fostering cross-functional collaboration and team leadership. Adept at leveraging emerging technologies to deliver innovative, measurable campaigns that exceed client expectations and enhance brand presence.
Overview
2026
2026
years of professional experience
Work History
EXECUTIVE CREATIVE DIRECTOR
SPLASHLIGHT
New York
01.2015 - Current
- Lead the internal creative team and freelance partners across all Splashlight accounts, ensuring the delivery of exceptional work.
- Strategically match partners for each project and client, resulting in deep client trust and expansive partnerships.
- Orchestrate all elements of best-in-class production for established and emerging brands in eCommerce, Wellness, and Luxury.
- Leverage emerging technologies and analytics to create memorable, measurable campaigns.
- Spearheaded the development of a custom digital asset (DAM) system, improving workflow efficiency, asset organization, and client retention.
- Regularly assess external platforms for performance and alignment with strategic goals.
- Facilitate brainstorming sessions and concept development to ensure alignment with client objectives and brand identity.
- Implement strategic, creative direction to drive online sales and brand awareness.
- Saw a 41% increase in sales for a major retailer within the first two years of partnership, and doubled revenue for the company.
- Foster a collaborative, inclusive, and innovative work environment through consistent clarity, modeling, and iterative feedback.
- Serve as the primary point of contact for creative strategy and campaign execution, cultivating strong client relationships.
- Strategically utilize data and emerging technologies to ensure that the success of campaigns is measurable, as well as memorable.
- Adept at turning a strategic insight into a creative concept, and curating best-fit teams to over-deliver on those concepts.
- Monitored industry trends in order to remain competitive in the marketplace.
- Managed external vendors to produce high-quality deliverables within budget constraints.
- Created presentations that effectively communicated project goals and objectives to stakeholders.
- Coordinated cross-functional efforts between departments including sales, product management, finance.
- Tracked project progress against timelines while communicating updates internally or externally.
- Evaluated existing workflows for efficiency gains while maintaining quality standards.
- Oversaw the design, production and implementation of creative assets for use in digital media.
- Identified emerging technologies that could be leveraged to enhance user experiences.
- Collaborated with other departments to execute projects and develop integrated solutions.
- Reviewed team performance metrics to identify areas of improvement or recognition.
- Developed and implemented processes and systems to improve efficiency and effectiveness within the creative department.
- Mentored junior creative staff, providing guidance and support to develop their skills and advance their careers.
FASHION EDITOR AND ON-SET ART DIRECTOR
- Fashion editor at prominent publications, including Self Magazine, Mirabella, Marie Claire, In Style and Cosmopolitan.
- Consultative creative partner, inclusive of styling and on-set art direction, to industry-leading fashion and beauty brands, such as Clinique, Burton Snowboards and L’Oreal.
- Trusted creative partner/producer/editor to industry leaders and legends in developing fashion narratives and celebrity profiles.
Skills
- Creative strategy
- Digital asset management
- Cross-functional collaboration
- Project management
- Effective communication
- Team leadership
- Workflow optimization
- Standards implementation
- Photography direction
- Emerging technologies
- Creative direction
- Concept pitching
- Strategic thinking
- Resource coordination
References
References available upon request.
Websites
Timeline
EXECUTIVE CREATIVE DIRECTOR
SPLASHLIGHT
01.2015 - Current
FASHION EDITOR AND ON-SET ART DIRECTOR
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