Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Lidia Gonzalez

Long Beach,California

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

9
9
years of professional experience

Work History

Senior Creative Producer

Shein
10.2021 - Current
  • Directed 2-3 weekly photoshoots and video productions, ensuring high-quality deliverables within budget constraints and deadlines.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Managed diverse team of set designers, creative coordinators, photographers, and videographers, to produce compelling content that resonated with target audiences.

Creative Coordinator

Shein
10.2021 - 05.2022
  • Monitored production budgets of $15k - $80k, optimizing resources and minimizing costs while maintaining high-quality output.
  • Developed positive relationships with site managers, vendors, and suppliers, optimizing collaboration, quality of materials, and locations for productions.
  • Assisted director with planning and completing photo and video shots and B roll footage.

Production Assistant

Shein
10.2020 - 10.2021
  • Boosted overall team morale through proactive problem-solving and open communication practices, by meeting weekly and responding to approximately 30 messages daily.
  • Demonstrated adaptability in handling various production roles needed, to enhance team versatility.
  • Improved documentation procedures for more efficient record-keeping, reducing time spent on administrative tasks that helped for smoother production days.

Fashion Assistant

L'atiste By Amy
10.2019 - 03.2020
  • Enhanced customer satisfaction by providing personalized styling advice and product recommendations.
  • Boosted team productivity by managing communication channels and ensuring timely responses to inquiries.
  • Supported visual department by organizing 60-70 samples for photoshoots

Marketing Assistant

MTI Education
10.2015 - 10.2019
  • Identified appropriate marketing channels and target customers for campaigns.
  • Coordinated workshops registering over 150 participants, and ensuring effective representation at workshop events to generate leads and increase brand visibility.
  • Aided in budget management, tracking expenses, and analyzing return on investment metrics to optimize marketing spend.

Education

Bachelor of Arts - Community Studies

University of California - Santa Cruz
Santa Cruz, CA

Associate of Arts - Design And Visual Communications

Fashion Institute of Design And Merchandising
Los Angeles, CA

Skills

  • Film Permitting
  • Creative Direction
  • Location Scouting
  • Video production oversight
  • Story Development
  • Leading production crews
  • Photo production oversight
  • Budget Management
  • Team Collaboration
  • Problem-Solving
  • Adaptability and Flexibility
  • Analytical Skills

Languages

Spanish
Native or Bilingual
Italian
Elementary

Timeline

Senior Creative Producer

Shein
10.2021 - Current

Creative Coordinator

Shein
10.2021 - 05.2022

Production Assistant

Shein
10.2020 - 10.2021

Fashion Assistant

L'atiste By Amy
10.2019 - 03.2020

Marketing Assistant

MTI Education
10.2015 - 10.2019

Bachelor of Arts - Community Studies

University of California - Santa Cruz

Associate of Arts - Design And Visual Communications

Fashion Institute of Design And Merchandising
Lidia Gonzalez