LIEN NGUYEN

• Founded and developed consulting firm specializing in strategic marketing, brand development, and business startups across diverse industries.
• Cultivated strategic relationships with vendors and distributors to optimize operations and implement profit-driven business models.
• Guided clients through rebranding efforts and launched new businesses with comprehensive marketing strategies and operational support.
• Advised clients on sales strategies, inventory management, and market techniques to enhance revenue and efficiency.
• Spearheaded creative direction by developing logos, product concepts, and marketing collateral for consistent brand representation.
• Oversaw product development, managing sample creation and quality control throughout the production process.
• Directed marketing video shoots from concept through production, focusing on brand storytelling and visual impact.
• Managed multimedia campaigns and photo shoots to create content aligned with brand identity and marketing objectives.

• Specialized in commercial real estate transactions for high-profile clients, including developers and investors.
• Managed complex contracts, negotiations, and paperwork to ensure accuracy and timely delivery.
• Established strong client relationships, providing tailored solutions to meet specific needs.
• Coordinated with departments, contractors, and city officials to facilitate seamless property transactions.
• Conducted market research and generated detailed reports to support informed client decisions.
• Delivered exceptional customer service by arranging meetings, preparing presentations, and accompanying clients on property tours.

• Hand-selected by Vice President to establish and lead Client Relations department focused on tenant engagement and delinquency reduction.
• Spearheaded initiatives that decreased delinquency rates, recovering $2.3 million cash flow within seven months.
• Developed scalable communication strategies that improved client retention across residential and commercial properties.
• Collaborated with finance, legal, and property management teams to streamline processes for consistent client experience.
• Built and managed high-performing team, establishing KPIs and performance standards for departmental success.

Delivered strategic solutions tailored to client needs while fostering strong, long-term relationships.

Implemented customer success management practices that monitored satisfaction and drove continuous improvement.

Executed change management strategies, guiding teams through transitions with clarity and stability.