Liesel Bognar
Fredericksburg,VA
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in creating content that is both eye catching and effective. Experienced in leading and supervising operations in both management and sales. Highly effective and comfortable working with people at all levels in organization.
Overview
13
13
years of professional experience
Work History
Owner/Operator at YssaMusic
Self-employeed
03.2018 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
- Supported students in developing social skills through structured activities and positive reinforcement techniques.
- Optimized website design and user experience, resulting in increased online conversions.
- Enhanced online presence, optimizing website design and functionality.
- Revamped website design to enhance user experience, driving increased traffic and lead generation activities.
Photographer
Self-employeed
06.2013 - 12.2020
- Digitally edited photos to enhance appearance.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Edited, toned, captioned, and uploaded photographs for publication.
- Took photos from different angles and perspectives to capture perfect images.
- Planned and prepared for on-location and studio shoots.
- Developed strong relationships with clients through clear communication and professionalism.
- Photographed high-quality images for various print and digital projects.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Collaborated with clients to understand their vision, ensuring the final product met or exceeded expectations.
- Utilized natural and artificial lighting to capture desired images and maintain quality.
- Optimized workflow efficiency by implementing photo editing software tools like Lightroom and Photoshop.
- Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
- Assisted clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
- Enhanced client satisfaction through exceptional editing skills, resulting in repeat business and referrals.
- Offered image proofs to help clients choose best photos from shoot.
- Conducted pre-shoot consultations to discuss clients'' needs and preferences for optimal results.
- Leveraged camera gear and equipment to express creative vision.
- Served a diverse range of industries, including weddings, corporate events, fashion shoots, and family portraits.
Communications Director
American Cyber
11.2015 - 06.2017
- Oversaw website copy and social media platforms.
- Developed compelling content for various channels, including press releases, newsletters and blog posts.
- Overhauled website content to improve user experience while maintaining consistent branding across digital platforms.
- Acted as point of contact for inbound media related calls.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Wrote content for press releases, website and social media campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Collaborated with cross-functional teams to gather information for accurate and comprehensive documentation.
- Maintained consistency across company documents by adhering to established style guidelines and templates.
- Proofread copy written by colleagues to correct spelling, punctuation, and grammar.
- Edited and proofread technical documents for accuracy and consistency.
- Organized material to research and complete writing tasks.
Copywriter
Self Employed Writer
08.2011 - 12.2013
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
- Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions.
- Selected high-quality photos and videos to complement written copy.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Developed comprehensive content strategies based on market research findings that guided future marketing efforts towards success.
- Supported client projects from planning to on-time completion of quality deliverables.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Managed competing deadlines with efficiency.
- Researched industry trends and customer preferences to inform copywriting efforts.
Education
Bachelor of Science - Advertising
Virginia Commonwealth University
Richmond, VA12.2013
Skills
- Customer Relations
- Small business operations
- Relationship Building
- Verbal and written communication
- Client Service
- Project Management
- Operations Management
- Business Management
- Business Administration
- Business marketing
- Sales management
- Budget Development
- Customer Service
- Bookkeeping
- Strategic Decision-Making
- Issue Resolution
- Photoshop
- Photo Editing
- Writing Blog Content
- Writing Copy for ads and websites
Hobbies
Pianist & Drummer- When I'm not working, I'm busy writing music. I've been playing piano since I was 7 years old and drumset since I was 12 !
Car Enthusiast - I spend most of my free time daydreaming of racing cars and buying a Porsche GT3 RS- maybe one day it will happen!
Photographer- In my college days, I would spend every weekend photographing events and families. Now I love taking photos of anything that makes me happy.
Health Blogger- I just started up a beauty blog on living healthy. It's a little side passion I have just writing about how to be healthy and beautiful. I hope to start blogging about cars soon as well!
Learning new languages- I have always loved learning new languages! I am currently learning German and Spanish. I spend most of my weekends trying to get to the top of the Duolingo leader board.
Timeline
Owner/Operator at YssaMusic
Self-employeed
03.2018 - Current
Communications Director
American Cyber
11.2015 - 06.2017
Photographer
Self-employeed
06.2013 - 12.2020
Copywriter
Self Employed Writer
08.2011 - 12.2013
Bachelor of Science - Advertising
Virginia Commonwealth University