Liesl Morris
South Lake Tahoe,CA
Summary
10 years of experience in transforming complex data into actionable, revenue-generating solutions, including:
- Developed adoption scorecards that enhance performance and decision-making for Sales and Product teams.
- Optimized customer product usage by identifying high-potential advertiser segments through multi-source data analysis, resulting in increased conversion rates.
- Conducted full-funnel analysis to measure revenue impact of CAPI adoption versus pixel-only implementations, guiding strategic initiatives and product roadmap priorities.
Overview
10
10
years of professional experience
Work History
Head of Customer Analytics
ZipRecruiter
Santa Monica, California
08.2022 - 12.2025
- Spearheaded customer insights and analytics strategy for quarterly $100M+ enterprise portfolio.
- Delivered comprehensive segmentation, competitive analyses, and behavioral insights informing enterprise GTM strategy.
- Conducted market intelligence assessments identifying differentiation opportunities for top-priority product strategy.
- Developed scalable decision tools using SQL, Databricks, andTableau, enhancing Sales and Product team performance.
- Established measurement frameworks connecting insights to revenue outcomes with 2.8× higher retention rates.
- Mentored a diverse team in analytical rigor and high-trust insight creation processes.
Product Manager, Insights
Digital Onboarding Inc.
Boston, MA
06.2020 - 08.2022
- Established Insight roles to drive a data-focused customer retention initiative, boosting impactful ROI.
- Synthesized large data sets into actionable insights, enhancing customer engagement strategies.
- Launched new insights product, increasing platform usage by 15%.
- Designed visual requirements supporting user stories for omnichannel marketing.
- Collaborated with engineering teams to resolve technical issues quickly, ensuring timely delivery.
- Led usability testing through inquiries and interviews, strengthening go-to-market launches.
Education
Master of Arts - Market Research & Consumer Behavior
IE University
Madrid, Spain07-2017
MBA - International Business
IE Business School
Madrid, Spain12-2016
Master of Science - Coaching Education & Sports Science
Ohio University
Athens, Ohio, OH08-2015
Bachelor of Arts - International Studies
University of Michigan
Ann Arbor, MI05-2013
Skills
- Advanced SQL, Beginner Python, and Advanced Excel
- Data visualization (Tableau, Power BI, Periscope, SuperSet)
- Market analysis, customer segmentation, and demand forecasting
- Product strategy, ROAS, ROI, and measures of success data storytelling
- Customer relationship management, cross-functional teamwork, and team creation and leadership
References
References available upon request.
Timeline
Head of Customer Analytics
ZipRecruiter
08.2022 - 12.2025
Product Manager, Insights
Digital Onboarding Inc.
06.2020 - 08.2022
Master of Arts - Market Research & Consumer Behavior
IE University
MBA - International Business
IE Business School
Master of Science - Coaching Education & Sports Science
Ohio University
Bachelor of Arts - International Studies
University of Michigan