Liezel Dignos
Los Angeles,CA
Summary
Experienced Creative Social Media Manager adept at cultivating and nurturing online communities on various social media platforms. Skilled in optimizing workflows and collaborating with multiple teams to enhance operational efficiency. Adaptable and agile in adapting to evolving brands and strategies, constantly staying updated on the latest media trends.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager
Freelance Social Media Manager
01.2024 - Current
- Execute dynamic social media strategies, driving engagement and follower growth across TikTok, Instagram, and other key platforms
- Develop, curate, and publish on-brand content, leveraging cultural trends for real-time, viral engagement overall leading to a 20% increase of Instagram followers
- Engages with users and provides community interactions, fostering an inclusive and engaged audience through thoughtful responses to social media inquiries and comments
- Support influencer partnerships by assisting in selection, vetting, content coordination, and campaign execution
- Track and analyze data related to social media performance, optimizing strategies based on data-driven insights
Assistant Manager, Marketing
Society of Promoting Japanese Animation (SPJA)
01.2022 - 11.2023
- Managed the development, execution, and reporting of marketing campaigns to promote the largest anime convention in North America, generating 42M+ event impressions across digital platforms
- Ensures consistent brand messaging across all marketing platforms, including merchandise design, advertising, website content, and social media
- Worked closely with internal team and 300+ industry professionals to ensure smooth execution of promotional content of 500+ programming events, contributing to three sold-out shows
- Led communication between internal teams, external agencies, and creative teams to align on deliverables and maintain consistent brand messaging in all final assets
- Largest anime convention in North America
Jewelry Stylist & Brand Ambassador
Mejuri
07.2019 - 12.2021
- Boosted overall revenue and KPI of the store, surpassing each month goal by over $30k, awarded Top Seller 4 quarters in a row
- Promoted Mejuri's brand and values in a new market, by identifying each customers' unique needs, recommending the right products, and building strong relationships with customers
- Works with a high level of professionalism when interacting with clients and colleagues, showing strong problem solving skills to exceed company's goals
Social Media Coordinator
MaeMae Jewelry
06.2017 - 12.2018
- Orchestrated and scheduled social media posts, driving consumer engagement with product information increase by 14%
- Collected in-depth analysis to identify potential vendors and influencers, fostering opportunities for expanding the consumer market
- Researched and analyzed industry trends to inform search marketing strategies.
- Ensures all social media management plans are executed to meet brand's needs and goals
- Work collaboratively with staff of 5 to develop social media marketing strategies that align with the company's purpose, mission and vision
Education
Bachelor of Science - Marketing, Communication Studies
California State University, Northridge
Northridge, CA05.2019
Skills
- Brand development and awareness
- Marketing team collaboration
- Problem-solving
- Promotional campaigns
- Adobe creative suite
- Timeline preparation
- Analytics reporting
- Interpersonal skills
- Facebook, Instagram, TikTok, Linkedin
Accomplishments
- Collaborated with team of 4 in the development of Anime Expo mobile app.
- Implemented Google Sheets automation to streamline data input, optimizing the programming schedule for efficiency.
- Achieved 100,000 TikTok followers by creating high engagement viral videos with accuracy and efficiency.
Certification
- Project Management Training, SPJA - 2022
Timeline
Social Media Manager
Freelance Social Media Manager
01.2024 - Current
Assistant Manager, Marketing
Society of Promoting Japanese Animation (SPJA)
01.2022 - 11.2023
Jewelry Stylist & Brand Ambassador
Mejuri
07.2019 - 12.2021
Social Media Coordinator
MaeMae Jewelry
06.2017 - 12.2018
Bachelor of Science - Marketing, Communication Studies
California State University, Northridge
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