Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Websites
Timeline
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Lijing Dai

New York,United States

Summary

Bringing forth broad marketing knowledge, coupled with focused campaign experience. Experienced Digital Marketing Manager with extensive experience building, maintaining, and running successful digital marketing campaigns. Dedicated, hardworking, and committed to becoming a dependable and valuable team member.

Overview

4
4
years of professional experience

Work History

Fashion Public Relations Intern

Petite Studio NYC
New York, NY
09.2023 - Current
  • Successfully identified and outreached potential influencers on social media platforms including Instagram, YouTube and RED, and form the partnership, resulting in improving brand visibility and awareness
  • Conduct comprehensive media contact lists, leading the internal team effectively reached out to targeted bloggers and fashion editors
  • Craft press releases and promotional materials
  • Collaborate with internal teams, cross-promoting press converge, increasing a 15% of engagement

Public Relations Intern

Wenjüe Lu
New York City, United States
10.2022 - 04.2023
  • Raised company profile through public relations and media campaigns, resulting in improved brand recognition and reputation
  • Managed the Chinese Social Media, inviting and maintaining relationships with local bloggers for participation in the studio's workshops and events.

Public Relations Intern

73Hours
Shanghai, China
01.2021 - 05.2021
  • Implemented 'Artist Joint Name' Collection Launch and public relations activities, including one-on-one service and graffiti souvenirs interactions for the media, stylists, and social influencers, and other consumers; influenced brand marketing strategies, achieving 20% exposure opportunities for the brand
  • Investigated compelling influencers for brand, coordinated the cooperation agreements between the influencers and the brand to increase 15% product exposure on social media
  • Suggested placing AI robots at Shanghai Flagship Store to enhance the interactions between customers and the brand, influenced the business decision, achieving 10% increase in summer collection sale
  • Tracked and updated customer feedback monthly to improve customer satisfaction
  • Integrated the selection of tweets and launched posts on official WeChat public accounts and official social.

Markting Intern

Christian Dior
Remote
06.2020 - 08.2020
  • Investigated and analyzed competitor's data, focusing on competitor's beauty product release information, advertising launching information to improve brand marketing strategies for next season
  • Supported manager in selecting a male ambassador for makeup line in China from the aspects of image fit, spokesperson's influence, and commercial value, influencing business decision.

Education

Master of Arts - Media, Culture and Communication

New York University
05.2024

Bachelor of Science - Marketing Communication

Emerson College
12.2021

Skills

  • Adobe Photoshop
  • Social Media Content Creation
  • Microsoft PowerPoint
  • G-Suites
  • Microsoft Excel
  • Photography

Hobbies and Interests

  • Fashion styling
  • Photography
  • Fashion/ Vlogger

Languages

Chinese (Mandarin)
Native/ Bilingual
French
Elementary
English
Full Professional

Timeline

Fashion Public Relations Intern

Petite Studio NYC
09.2023 - Current

Public Relations Intern

Wenjüe Lu
10.2022 - 04.2023

Public Relations Intern

73Hours
01.2021 - 05.2021

Markting Intern

Christian Dior
06.2020 - 08.2020

Master of Arts - Media, Culture and Communication

New York University

Bachelor of Science - Marketing Communication

Emerson College

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Lijing Dai