Lijing Wang

• Secured partnerships with U.S. music festivals, activating campaigns across 500K+ attendees and achieving measurable uplift and UGC.

• Built marketing pipelines for China-based companies entering the U.S., including DTC positioning and BD.

• Managed client acquisition, budgeting, team coordination, and campaign reporting end-to-end.

• Spearheaded U.S. Market expansion for 10 or more vape brands, including. Geekbar, increasing market share from 10% to 80%, and contributing to an $8.8B valuation through high-ROI activations.
• Delivered 40+ high-profile experiential campaigns (EDC, Rolling Loud), securing $1.5M+ in sponsorships, generating $100K+ average revenue per event, boosting foot traffic by 25%, and achieving 5M+ UGC views.
• Directed 30+ trade shows end-to-end — from strategic concepting and booth design to cross-border stakeholder communication, and flawless on-site execution — resulting in 100% on-time delivery and enhanced brand visibility.
• Orchestrated 50+ roadshows, retail activations, and VIP events (100–200 guests), negotiating 30+ partnerships to maximize exposure and audience engagement.
• Built and implemented SOPs while leading a 10+ member multicultural team, cutting marketing expenses by 30%, and doubling monthly campaign output.

• Launched and operated 8 company accounts across various platforms (Facebook, Instagram, LinkedIn, RED, etc.) and generated SEO-friendly content on a weekly basis to cultivate a cohesive brand identity and enhance brand visibility.
• Achieved a notable 41% increase in monthly organic traffic by staying up-to-date with social media trends, algorithm changes, and industry best practices, and effectively implementing them to optimize the company's social media strategy.
• Assisted in developing family event plans, including budgets, timelines, and checklists, to support smooth coordination of event logistics. Helped with inviting 20+ families, contributing to their active participation and high engagement during the event.