Lilian Durif
Buffalo,NY
Summary
Dedicated Sales Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
Work History
Field Marketing Manager
NEXEN Tire America
04.2022 - Current
- Provided brand awareness through the next level program within our customer base while responsible for the Nexen Tire America customer satisfaction and market share within the Regional geography
- Travel for 80% of the year within Northeast and Mid- Atlantic states.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Executed digital campaigns to improve brand awareness and online presence.
- Participated in trade shows and other promotional events to build brand awareness and generate leads.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Managed expense reports for all travel and expenses, ensuring accurate documentation of spending for budgeting purposes.
- Negotiated contracts with vendors and suppliers for office supplies, equipment and services.
- Coordinated and scheduled meetings and conference calls to optimize scheduling of senior staff.
- Developed comprehensive reports for management by collecting data from various sources, analyzing trends, and presenting actionable insights.
Sales Management Trainee Program
Enterprise
02.2021 - 12.2021
- Entrusted to serve as both the face of Enterprise to customers and partners and the behind-the-scenes operational expert
- Boosted sales performance by implementing effective sales strategies and techniques.
- Receive the guidance, mentoring, and support you need to be successful
- Developed strong client relationships through excellent customer service and communication skills.
- Managed territory effectively, resulting in increased market share and improved brand visibility.
- Trained new team members on company policies, product knowledge, and sales tactics for better productivity.
- Conducted regular competitor research to stay informed of industry changes and adapt strategies accordingly.
- Negotiated contracts with clients, securing favorable terms that benefited both parties involved.
- Excel at customer service, sales and marketing, finance, and operations
- Arranged travel accommodations for groups, couples, executives, and special needs clients.
- Responded quickly to emergency situations or mechanical issues while on the road, utilizing problem-solving skills to minimize delays or potential hazards.
- Managed catastrophe situations effectively, addressing urgent claims needs quickly and compassionately.
- Documented all investigation activity and presented reports to management.
Lead Spa Concierge
Vail Resorts
05.2016 - 11.2020
- Greeted guests in a luxurious spa environment, maintains guest and group accounts, assists with facility orientation and actively works to provide guests with a relaxing spa experience
- Carried out regular walk throughs of entire spa to verify cleanliness, working facilities and adequate stock levels of guest amenities and linens.
- Managed inventory control processes for retail products to reduce waste while maintaining stock availability for clients'' purchase needs.
- Developed loyal clientele base through consistent delivery of high-quality service experiences and genuine interactions.
- Educated clients on available services, guiding them towards suitable options based on their needs and preferences.
- Recommended and sold spa packages and memberships based on client's preferences and needs.
- Boosted customer satisfaction by providing personalized recommendations for spa treatments and products.
- Championed improvements in the online booking system that reduced booking errors while enhancing user experience.
- Spearheaded the implementation of a loyalty program that increased retention rates among existing customers while attracting new ones.
- Participated in professional development opportunities to enhance skill set, contributing to overall intern growth and potential future employment prospects.
- Responsible for ensuring complete client and member satisfaction by providing full guidance and consultation in scheduling, confirmation, and check-out procedure
- Promoted wellness culture within the spa by organizing team-building exercises, staff wellness programs, and other initiatives.
Education
Bachelor's - Anthropology
University of Colorado Boulder
Boulder, CO12.2024
Associate of Arts -
Colorado Mountain College
05.2017
Skills
- Brand Development/ Product Management
- Google Workspace
- Microsoft Office
- HubSpot Software
- Oracle Software
- Pryor learning
- Software as a Service (SaaS)
- Excel Suite(s)
- Account Management/Enrollment/Fulfillments
- Sales Marketing/Event Product/Media Marketing
- Filing and data archiving
- Project Planning
Timeline
Field Marketing Manager
NEXEN Tire America
04.2022 - Current
Sales Management Trainee Program
Enterprise
02.2021 - 12.2021
Lead Spa Concierge
Vail Resorts
05.2016 - 11.2020
Bachelor's - Anthropology
University of Colorado Boulder
Associate of Arts -
Colorado Mountain College
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