Overview
Work History
Education
Skills
Campus Involvement
Timeline
Generic

Lilian Mohr

Santa Barbara,CA

Overview

1
1
year of professional experience

Work History

Marketing Intern

Rnnr
05.2024 - 12.2024
  • Managed and organized the Rnnr Crew ambassador program, coordinating marketing activities such as reposting, content engagement, and referral incentives to drive brand awareness and sales.
  • Analyzed marketing campaign performance using digital marketing software, to assess analytics and optimize strategies for audience engagement.
  • Oversaw all social media channels, including content creation, scheduling posts, and engaging with the audience to strengthen brand presence and community interaction.
  • Worked closely with the Head of Marketing to develop and execute ambassador-driven initiatives, ensuring alignment with brand goals and messaging.
  • Assisted in structuring the ambassador tier system, incentivizing participation through referral codes, discounts, and commission-based rewards.
  • Observed team lead meetings, gaining firsthand experience in high-level marketing discussions, strategy development, and brand growth initiatives.

Lead Hostess

Lilac Montecito
04.2024 - 11.2024
  • Acted as manager in a fine dining restaurant, overseeing operations and handling escalations in senior management's absence.
  • Managed end-of-shift financials, reconciled cash drawers, and ensured accurate sales reporting.
  • Adjusted staffing and floor plans in real time to optimize service efficiency.
  • Trained and led new hosts, ensuring high standards for guest experience and reservations.

Education

Bachelor of Arts - Communication

University of California, Santa Barbara
Santa Barbara, CA
06-2025

Skills

  • SEMrush
  • BrandChamp
  • Buffer
  • Notion
  • Meta Business Suite

Campus Involvement

Pi Beta Phi Fraternity

Member Since 2021 | Director of Leadership, 2024

  • Chaired the Leadership Nominating Committee, overseeing the election of the executive council and leadership team.
  • Conducted 100+ interviews to select and place chapter leaders.
  • Collaborated with regional advisors for smooth leadership transitions and training.
  • Organized retreats and coordinated travel for new officers attending national conferences.
  • Led training programs for incoming leaders and ensured seamless role transitions.
  • Managed mid-term vacancy elections and onboarding of new officers.

Timeline

Marketing Intern

Rnnr
05.2024 - 12.2024

Lead Hostess

Lilac Montecito
04.2024 - 11.2024

Bachelor of Arts - Communication

University of California, Santa Barbara

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