Lilian Salgado
New York,NY
Summary
Skilled Graphic Designer with talent for developing custom assets in the digital and print space. Highly artistic, always on-task and fluent in Adobe Creative Suite. Consistently creates skilled, creative and brand-specific designs.
Overview
4
4
years of professional experience
Work History
ART ILLUSTRATOR
THE ABSTRARTIST
05.2023 - Current
- Created 80 unique and captivating abstract art patterns using various digital tools and techniques, with keen eye for color, composition, and design.
MULTIMEDIA GRAPHIC DESIGNER
GLOSKIN BEAUTY
01.2019 - Current
- Created weekly pitch decks, educational decks, and press releases for consumer and educational teams, including board of directors decks, social media posts and stories, PI sheets, and box insert cards
- Developed daily digital assets including PDPs, KOL videos, GIFs, and promotional videos, including IGTV educational videos and training assets
- Curated promotional videos and makeup tutorials for New Beauty Awards, including At-Home-Peel-In-A-Box
- Developed 4 educational videos for Sephora's Australia and New Zealand launch, working with creative team on campaign planning and in-house shoots for product styling
- Assisted with post-photo retouching for 3 campaign shoots and contributed to component and packaging design
USER GENERATED CONTENT CREATOR
FLIP
04.2020 - Current
- Conceptualized and executed successful user-generated content campaigns for beauty and skincare products, resulting in significant increase in brand awareness and customer engagement on platform. (Videos reaching up to 758k views)
SOCIAL MEDIA DESIGNER
INSTAGRAM (SELF)
08.2020 - Current
- Designed and executed 30 engaging Instagram Puzzle feed featuring range of illustrations, effectively promoting graphic design and illustration skills
- Produced high-quality user-generated content for various beauty, skincare, and health brands, driving engagement and increasing brand visibility.
GRAPHIC DESIGNER
ALICIA ANAIYA
03.2020 - 09.2020
- Designed and developed 1 website and created compelling copy for effective brand messaging
- Conducted hashtag research and identified target audiences to optimize influencer outreach
- Crafted copy for email marketing campaigns to increase brand awareness and drive engagement
- Created 8 engaging banners, multiple graphics for Instagram and Stories, and other visual content
- Designed and implemented Instagram template feed to enhance brand aesthetic and improve engagement.
SOCIAL MEDIA MANAGER
BEVIVA FOODS
03.2019 - 09.2020
- Drove 50% increase in Instagram engagement within 3-month period, utilizing effective content strategy and audience targeting
- Produced recipe e-book highlighting Beviva products, driving website traffic and increasing email subscriber list
- Fostered relationships with 10 influencers, securing successful collaborations and partnerships to promote brand and drive sales
- Developed and scheduled content for Beviva's social media accounts, including
- Instagram, Pinterest, and Facebook, for 3-month period, resulting in increased brand awareness and engagement.
SOCIAL MEDIA APPRENTICE
The Lavish Studio
03.2019 - 05.2019
- Produced 50 compelling Instagram captions within 7 days, effectively driving engagement and increasing followers
- Designed and developed website using SquareSpace for successful lash studio and online business, optimizing user experience and driving online sales
- Developed 4 visually appealing Instagram template for consistent branding and improved aesthetics
- Provided valuable insights and targeted strategies for Instagram engagement, resulting in increased brand visibility and customer acquisition
- Collaborated in creation of online Instagram course, sharing expertise and knowledge.
Education
BBA - Marketing
The University of Texas At El Paso
El Paso, TX05.2019
Bachelor of Arts - Graphic Design
The University of Texas At El Paso
El Paso, TX05.2019
Skills
- Digital Design
- Graphic Design
- Print Production
- Video Design
- Brand Marketing
- Content Creation
- Campaign Strategy Planning
- Typography
- Sketch
- Figma
- Blender
- Adobe Creative Suite (Premiere, Photoshop, Indesign, Illustrator, After Effects)
- Social Media Content Creation
- Web Design
- Art Direction
- Image Editing
- Website Graphics
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
ART ILLUSTRATOR
THE ABSTRARTIST
05.2023 - Current
SOCIAL MEDIA DESIGNER
INSTAGRAM (SELF)
08.2020 - Current
USER GENERATED CONTENT CREATOR
FLIP
04.2020 - Current
GRAPHIC DESIGNER
ALICIA ANAIYA
03.2020 - 09.2020
SOCIAL MEDIA MANAGER
BEVIVA FOODS
03.2019 - 09.2020
SOCIAL MEDIA APPRENTICE
The Lavish Studio
03.2019 - 05.2019
MULTIMEDIA GRAPHIC DESIGNER
GLOSKIN BEAUTY
01.2019 - Current
BBA - Marketing
The University of Texas At El Paso
Bachelor of Arts - Graphic Design
The University of Texas At El Paso
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