Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
Generic

Liliana Bustamante

Los Angeles,USA

Summary

Seasoned CEO with proven leadership skills and track record of driving organizational growth. Experienced in strategic planning, business development, operational management, and team leadership. Notable success in capitalizing on new business opportunities, increasing profitability, and managing business relationships. Instrumental in achieving corporate goals through hands-on involvement in all aspects of business operations.

Overview

24
24
years of professional experience

Work History

CEO/ Account Executive

Fashiontropolis.com
Los Angeles, California
10.2020 - Current
  • Consultant to fashion industry retailers and brands (wholesalers)
  • Finding new avenues in which to expand business for the brands currently working with in the Contemporary and Modern Missy Market
  • Work closely with major department stores, off-price retailers & specialty boutiques to build business momentum as well as acquiring new accounts both domestic and internationally
  • Building private label business with Anthropologie, Boston Proper, Dailylook, Dillard's, TJX US, Canada & Europe, as well as other majors
  • Conduct weekly meetings with all brands including their head designers and CEOS to review best sellers, order processing, analyze new trends, colors, prints & fabrications to improve merchandise mix
  • Process & follow up on offers & purchase orders for all current accounts as well as handle all day-to-day operations & market preparations/recaps
  • Regularly shop stores to keep informed of current trends, hot items & competitors' sales strategies
  • Work on photo shoot preparation, hire all talent, scout locations & styling all shoots for all brands currently working with as well as brands and/or companies needing photoshoot services

Director of Sales & Merchandising/ Marketing

BIZ Enterprises/ Paparazzi
Los Angeles, California
11.2015 - 09.2020
  • Report directly to and work closely with President of company
  • Finding new avenues in which to expand business by building the Paparazzi Brand and identifying the Paparazzi Woman in the Better Missy Market
  • Work closely with major department stores, off-price retailers & specialty boutiques to build business momentum as well as acquiring new accounts both domestic and internationally
  • Built private label business with Soft Surroundings, Anthropologie
  • Coldwater Creek, Boston Proper, Von Maur, Dillard's, Stein Mart, TJX US, Canada & Europe, Ross as well as other majors
  • Conduct weekly sales & production meetings with all departments and regional reps to ensure proper delivery of merchandise as well as recap items that are performing well at retail
  • Work closely with head designer and President to plan product buys per delivery, coordinate time & action calendar, analyze new trends, colors, prints, & fabrications to improve merchandise mix
  • Process & follow up on offers & purchase orders for all current accounts as well as handle all day-to-day operations & market preparations/recaps
  • Head of marketing, brand building, planning and organizing all marketing campaigns and marketing tools as well as handle all social media, photo shoot prep, hire all talent, scout locations and styling all shoots
  • Regularly shop stores to keep informed of current trends, hot items & competitors' sales strategies

Director of Sales & Merchandising

PAK International/ Delfine/ Keniston
Los Angeles, California
11.2012 - 11.2015
  • Found new avenues in which to expand business by launching two new divisions in the Better Missy & Young Contemporary Markets
  • Work closely with major department stores, off-price retailers & specialty boutiques to build business momentum as well as acquiring new accounts both domestic and internationally
  • Built private label business with Nordstrom, Boston Proper, Soft Surroundings, Arden B., Urban Outfitters, Cache & Ashley Stewart
  • Conduct weekly sales & production meetings with all departments to ensure proper delivery of merchandise as well as recap items that are performing well at retail
  • Plan product buys per delivery, coordinate time & action calendar, analyze new trends, colors, prints, & fabrications to improve merchandise mix
  • Process & follow up on offers & purchase orders for all current accounts as well as handle all day-to-day operations & market preparations/recaps

Sales Representative

Clothing Illustrated Inc./Love Stitch
Los Angeles, California
06.2010 - 11.2012
  • Increased company sales by 20% to plan seasonally
  • Work closely with major department stores, off-price retailers & specialty boutiques to build business momentum as well as acquiring new accounts both domestic and internationally
  • Built private label business with Pea in the Pod, Charming Charlie, Frederick's of Hollywood, Anthropologie & Ashley Stewart
  • Conduct weekly sales & production meetings with all departments to ensure proper delivery of merchandise as well as recap items that are performing well at retail
  • Work with design & merchandising team to plan product buys per delivery, coordinate time & action calendar, analyze new trends, colors, prints, & fabrications to improve merchandise mix
  • Process & follow up on offers & purchase orders for all current accounts
  • Worked closely with owner to find new avenues in which to expand business by launching new division
  • Handle all day-to-day operations of showroom as well as market preparations & recaps

Market Analyst

Directives West, Consultants to Retail
Los Angeles, California
11.2001 - 06.2010
  • Advised/consulted clients, Major Department Stores & Specialty Stores across the country on merchandising issues such as promotions, marketing opportunities, trend/color forecasting & direction in the following markets: Juniors, Young Contemporary, Better/Moderate Missy, Accessories & Swim
  • Coordinated bi-annual fashion shows, overviews, product direction seminars for retailers, gathered & pre-selected samples & created information packets
  • Collected manufacturer/vendor weekly retail sales results for reports, highlighting sale/trend direction, new key items, re-order activity, price & resource incentives
  • Produced quarterly market overview editor west look books from inception to completion recapping the market for retailers to use as a tool during buying trips
  • Managed all offers, orders and purchase orders for Overstock.com as well as served as a liaison for vendors & buyers at Overstock.com
  • Built strong relationship base with manufacturers/vendors
  • Regularly shopped stores to keep informed of current trends, hot items & competitors' sales strategies
  • Attended trade shows (i.e
  • SAF, MAGIC, Project, Pool, ASR, & Agenda)
  • Aided clients in market pre-planning and scheduling

Assistant Visual Merchandiser

French Connection
Los Angeles, California
02.2001 - 06.2001
  • Assisted West Coast Wholesale Visual Coordinator
  • Maintained visual standards of Major Dept store top doors & played a significant role in driving business and increasing profitability
  • Developed & built a strong relationship with store managers & associates as well as
  • Communicated merchandising issues to appropriate team members
  • Analyzed selling reports from major dept stores & communicated all merchandising & shop issues to appropriate management team

Education

B.S. - Fashion Marketing

Woodbury University
Burbank, CA
06.2001

Fashion Buying & Merchandising

Fashion Institute of Technology
New York, NY
06.1999

Skills

  • Positive attitude
  • Budget planning
  • Decision-making
  • Build revenue streams
  • Account management
  • Problem-solving aptitude
  • Teamwork and collaboration
  • Merchandising
  • Organizational skills
  • Independent
  • Mac
  • Windows PC
  • Microsoft Office
  • Canva
  • Internet applications
  • Bilingual: fluent in Spanish
  • Trend analysis
  • Customer relationship management
  • Team leadership
  • Negotiation skills
  • Effective communication
  • Consulting

References

Available Upon Request

Languages

Spanish
Native/ Bilingual

Timeline

CEO/ Account Executive

Fashiontropolis.com
10.2020 - Current

Director of Sales & Merchandising/ Marketing

BIZ Enterprises/ Paparazzi
11.2015 - 09.2020

Director of Sales & Merchandising

PAK International/ Delfine/ Keniston
11.2012 - 11.2015

Sales Representative

Clothing Illustrated Inc./Love Stitch
06.2010 - 11.2012

Market Analyst

Directives West, Consultants to Retail
11.2001 - 06.2010

Assistant Visual Merchandiser

French Connection
02.2001 - 06.2001

B.S. - Fashion Marketing

Woodbury University

Fashion Buying & Merchandising

Fashion Institute of Technology

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Liliana Bustamante