Liliana Gomez
Orlando
Summary
Dynamic Ad Sales Operations Specialist with extensive experience at NBCUniversal, excelling in commercial scheduling and campaign trafficking. Proven ability to enhance client satisfaction through effective inventory management and strong relationship-building skills. Adept at log editing and order processing, consistently ensuring seamless operations and successful campaign execution.
Overview
14
14
years of professional experience
Work History
Ad Sales Operations Specialist
NBCUniversal
Remote
01.2020 - 01.2026
- Managed commercial orders and processes for ad sales vertical channels (linear, digital), ensuring timely execution and adherence to operational standards.
- Entered commercial instructions from ad agencies into NBCU commercial scheduling systems: Sintec, Wide Orbit, Operative One, Freewheel, facilitating accurate ad placement.
- Edited logs, managed preemptions, operated spot placement engine, generated reports in OTTO, exported logs, and closed logs daily to maintain scheduling accuracy.
- Collaborated with pricing and planning teams, inventory management, traffic coordinators, sports teams, and advertising agencies to streamline operations.
- Work with the Commercial Ops Division in a time sensitive, fast-paced environment.
Digital Sales Operations Specialist
NBCUniversal
01.2017 - 01.2020
- Work with sales, inventory management, marketing and product development teams to ensure advertising campaigns run smoothly and exceed client expectations.
- Managed campaign trafficking in DFP Premium, Freewheel, and Operative platforms.
- Trafficked assets for media campaigns, ensuring adherence to time frames.
- Interact with sales Marketing leaders to schedule campaigns for sponsorships and events.
- Troubleshot advertisement issues in real time to maintain campaign integrity.
- Managed large volume of emails while coordinating multiple ongoing campaigns.
TV Programming Coordinator/Transcriber
NBCUniversal
Orlando
01.2015 - 01.2017
- Reported to the Executive Director of International Programming and Strategy.
- Managed and partnered with a team of 12 Transcribers.
- Sent daily reports to research department and delivered FTP video files to transcribers for timely content accessibility.
- Created and managed schedules and reports in Compass system to streamline programming workflow.
- Point of contact for Domestic & International Clients. US, Europe, Middle East and Asia.
- Reported to international programming Director to support strategic content delivery and enhance global partnerships across NBC Sports and Golf Channel.
Master Control Operator/Traffic coordinator
Hearst Argyle, WESH TV
Orlando
01.2013 - 01.2015
- On-air Live and tape operations, including Switchers, Video tape, satellite receivers, uplinks, traffic cams, Louth automation, Nexio and video file servers as Pathfire, Vyvx and ftp sites.
- Manage uplink. tune in live trucks, space shuttle feeds.
- In depth understanding of workflows and equipment with Production control rooms and remote operations.
- Updated program and transmitter logs, ensured video shading and quality control of incoming feeds, and managed video acquisition for newscasts and programming using live satellite trucks, live cameras, and live traffic helicopter.
- Performed effectively without supervision and under pressure during major live breaking news and live sports coverage.
- Created, managed, and finalized daily broadcast logs, scheduling commercials, on-air promotions, and program content.
- Enter and manage advertising orders and traffic instructions (copy) into systems Wide Orbit.
- Collaborated with Sales, Production, and Programming teams to resolve scheduling conflicts.
Network Release Supervisor
DISNEY ABC Television
New York
01.2012 - 01.2013
- Coordinated program and live operations in 24/7 environment, ensuring timely broadcast of all network feeds.
- Operated automation program lists, working with all areas of Program operations in matching program formats to the broadcast list, changing program lineups when necessary and servicing the on-air control rooms and affiliate stations.
- Ensure correct and formatted information is in the automation system in sufficient time prior to broadcast.
- Communicated with affiliate stations daily, delivering formats, timings, and instructions for breaking news, sports, and live programming.
- Coordinated with News and Network break studios for proper program re-joins.
Education
Associate of Applied Science - Radio & Television
Kingsborough Community College
Brooklyn, NYBrooklyn College - Psychology
Brooklyn College
Brooklyn, NYSkills
- Commercial scheduling
- Campaign trafficking
- Ad operations
- Log editing
- Inventory management
- Client relationship management
- Media planning
- Order management
- Business correspondence
- Order processing
- Territory planning
- Revenue development
- Sales reporting
- Customer satisfaction
- Cash handling
- Employee training
Websites
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Ad Sales Operations Specialist
NBCUniversal
01.2020 - 01.2026
Digital Sales Operations Specialist
NBCUniversal
01.2017 - 01.2020
TV Programming Coordinator/Transcriber
NBCUniversal
01.2015 - 01.2017
Master Control Operator/Traffic coordinator
Hearst Argyle, WESH TV
01.2013 - 01.2015
Network Release Supervisor
DISNEY ABC Television
01.2012 - 01.2013
Associate of Applied Science - Radio & Television
Kingsborough Community College
Brooklyn College - Psychology
Brooklyn College