Liliana Magaña
ANTIGUO CUSCATLAN,LA LIBERTAD
Summary
Bachelor’s in Business Administration and Master’s in Marketing Management with proven expertise in strategic planning and stakeholder engagement. Experienced communications and PR professional skilled in digital communication strategies and event coordination at the Legislative Assembly of El Salvador. Demonstrated ability to enhance organizational visibility and foster relationships with key stakeholders.
Overview
7
7
years of professional experience
Work History
Communications & PR Technical Analyst / Administrative Support
Legislative Assembly of El Salvador
San Salvador, San Salvador
01.2022 - 01.2026
- Organized and executed 10 official events and workshops, enhancing logistics efficiency and stakeholder engagement.
- Managed social media content and event coverage to boost institutional visibility and public engagement.
- Coordinated public relations activities, authored press releases, and monitored national media for strategic insights.
- Conducted research on communication trends and public opinion, providing actionable insights for institutional strategy.
- Developed and maintained a database of over 150 national infrastructure investment projects for policy analysis.
- Streamlined administrative processes through effective document control and assistance in technical documentation creation.
Real Estate Marketing & Administrative Coordinator
Tax Solute Consulting
08.2021 - 01.2022
- Organized and maintained client databases for rental and sales listings, reducing errors and enhancing accuracy.
- Verified applicant eligibility for 'Housing Connect NY' program to ensure documentation compliance.
- Coordinated communication with potential clients to improve satisfaction and response times.
HR & Administrative assistant
Pharmacy La Sultana (3 Branches)
06.2020 - 07.2021
- Facilitated onboarding, offboarding, and training for eight employees to enhance collaboration.
- Assisted recruitment efforts by scheduling interviews and coordinating candidate communications.
- Assisted in processing payroll accurately, while organizing performance evaluation sessions to ensure policy compliance.
- Managed attendance and leave records, maintaining precise HR documentation.
- Executed administrative tasks such as filing, scanning, and copying to boost office efficiency.
Administrative & Communications Intern
UN Women – Gender Equality Initiative
04.2019 - 06.2019
- Validated large datasets to support gender equality initiatives with 100% accuracy.
- Facilitated internal communication and reporting to improve operational efficiency.
Education
Master’s - Marketing Management
Formato Educativo Business School
Spain01.2024
Bachelor’s - Business Administration
José Simeón Cañas Central American University
El Salvador10.2022
Skills
- Human resources and conflict resolution
- Administrative support and operations
- Event planning and coordination
- Office management and logistics
- Internal and external communications
- Research and data analysis
- Advanced Microsoft Office skills
- CRM software proficiency
- Bilingual in English and Spanish
Awards
- Leadership Development Experience Award, AIESEC International, 2018
- Scholarship Achievement, BECA El Salvador ESCO, 2023, Recognized for academic excellence to pursue an MBA at Universidad Europea Miguel de Cervantes (Spain).
Community Service
Fundación Hombres y Mujeres Nuevos, Colombia, Volunteer, 07/2018 - 08/2018, Supported NGOs with administrative, social media, and communication strategies.
Professional Development
- Global Volunteer, AIESEC International, Since 2018
- Leadership Development Workshop, AIESEC, 2018
- High Management Seminar, UCA, 2020
- Accounting Workshop, UCA, 2017
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
Communications & PR Technical Analyst / Administrative Support
Legislative Assembly of El Salvador
01.2022 - 01.2026
Real Estate Marketing & Administrative Coordinator
Tax Solute Consulting
08.2021 - 01.2022
HR & Administrative assistant
Pharmacy La Sultana (3 Branches)
06.2020 - 07.2021
Administrative & Communications Intern
UN Women – Gender Equality Initiative
04.2019 - 06.2019
Master’s - Marketing Management
Formato Educativo Business School
Bachelor’s - Business Administration
José Simeón Cañas Central American University