Liliane Sousa

Handling confidential and sensitive information with discretion. Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time. Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed. Processed travel expenses and reimbursements for executive team and senior management group. Drafted high-quality content (copywriting, graphics, videos, etc.) across various social media channels. Monitored and managed social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to build brand presence.

Launching a new dally skin care brand products portfolio. Contributing with innovative ideas and all step-by-step product development and brand, designing, marketing and promotional strategies in order to conquer significant marketing share and brand awareness. Significant presence and increase of brand engagement on social media and on internet by using SEO optimization tools. Content creator and sales lead generator. In charge of marketing and clerical support to Marketing Managers. Aiming to assess effectiveness of marketing efforts. Main activities: sales copy writing; organizing events; executing and optimizing the annual marketing plan, Helping to implement and monitor marketing campaigns.