Lilit Ghulyan
Doha
Summary
A creative and commercially driven professional with extensive experience across luxury fashion, retail, visual merchandising, and styling, complemented by a solid background in finance and corporate client management. Known for combining artistic vision with strategic thinking, I bring a refined approach to brand storytelling, high-impact event planning, and premium client experiences.
Overview
10
10
years of professional experience
Work History
Senior Visual Merchandiser & Stylist
Printemps Department Store
01.2021 - Current
- Held the position of Senior Visual Merchandiser, overseeing visual standards across multiple luxury brand spaces.
- Conceptualized and executed styling for events, photoshoots, and marketing campaigns, ensuring strong visual storytelling and brand coherence.
- Collaborated closely with marketing, buying, and store management teams to elevate seasonal launches and commercial initiatives.
- Mentored junior visual merchandising staff, ensuring consistent execution of luxury retail standards.
- Pre-Opening Project: Key team member in the pre-opening of the first Printemps Department Store outside of France (Qatar)
Brand, Visual & Commercial Management
Inditex Group – ZARA
- Accumulated 5 years of progressive experience within Inditex Group’s ZARA stores across multiple international markets.
- Managed brand consistency and execution in line with global ZARA standards.
- Led visual merchandising strategy, including window displays, floor layouts, and product storytelling to drive commercial performance.
- Contributed to commercial management, analyzing KPIs, sales data, and customer behavior to optimize performance.
- Participated in market research, trend forecasting, and seasonal planning.
- Supported budget planning related to visual merchandising and commercial initiatives.
- Collaborated with production and creative teams on upcoming seasonal trends and production planning.
- Pre-Opening Projects:
- Pre-opening of the first Inditex (ZARA) stores in Armenia and Georgia
- Pre-opening of the largest ZARA store in the region.
Corporate Clients Portfolio Manager / Case Manager
HSBC Bank
01.2016 - 01.2020
- Managed a portfolio of corporate clients, acting as the primary point of contact.
- Led case management processes, ensuring compliance with internal policies and regulatory standards.
- Planned and executed Corporate Social Responsibility (CSR) events, coordinating internal teams and external partners.
- Strengthened stakeholder relationships through structured communication and client-focused solutions.
Gritti Group
- Delivered high-end Visual Merchandising aligned with each luxury brand’s DNA and international VM guidelines.
- Participated in buying activities, including market analysis, trend forecasting, and product selection to support seasonal collections.
- Served as VVIP Styling Assistant / Personal Stylist, offering personalized wardrobe curation and luxury shopping experiences to elite clientele.
- Built long-term relationships with high-net-worth customers, enhancing loyalty and repeat business.
- Luxury Multibrand Department Store (Representing Dior, Saint Laurent, Celine, Brunello Cucinelli, Loro Piana, Gucci, Stefano Ricci, Fendi, and others)
Fashion & Brand Operations
Luxury Group
- Led and coordinated fashion styling for editorial photoshoots, corporate events, and fashion shows, ensuring alignment with brand identity and luxury standards.
- Conducted and produced interviews for fashion magazines and digital platforms, collaborating with designers, creatives, and industry professionals.
- Managed and curated social media presence and website content, strengthening brand visibility, digital engagement, and online storytelling.
- Executed event management for VVIP clients and strategic company partners, including concept development, planning, coordination, and on-site execution.
- Collaborated cross-functionally with marketing, PR, and creative teams to deliver cohesive brand experiences.
Education
Bachelor’s & Master’s Degrees - International Relations & Political Science
Russian Armenian University
01.2013
Skills
- Luxury Fashion & Brand Management
- Visual Merchandising & Commercial Strategy
- Fashion Styling (Editorial, Events, Campaigns, VVIP)
- Event Planning & Execution (Fashion, Corporate, CSR, VVIP)
- Market Research & Consumer Analysis
- Trend Forecasting & Seasonal Planning
- Budget Planning & Cost Control
- Production Planning & Cross-Team Coordination
- Buying & Product Strategy
- Client & Stakeholder Management
- Corporate Portfolio & Case Management
- Sales Analysis & KPI Tracking
- Creative Direction & Visual Storytelling
Accomplishments
- Played a key role in delivering high-impact visual merchandising and styling strategies that supported sales performance, brand visibility, and client engagement across luxury retail environments.
- Contributed to the successful execution of fashion events, editorial shoots, and VVIP experiences, strengthening brand image and customer loyalty.
- Supported commercial and buying activities through trend awareness, visual storytelling, and strategic product presentation.
Languages
Armenian – Native
Russian – Native
English – Fluent / Proficient
Event Planning & Execution
- Planned, coordinated, and executed fashion, corporate, and VVIP events, managing timelines, vendors, budgets, and on-site operations.
- Led Corporate Social Responsibility (CSR) events at HSBC, ensuring alignment with corporate values, community impact goals, and regulatory standards.
- Worked closely with internal teams, external partners, and stakeholders to deliver seamless, high-quality events with strong brand representation.
Retail Strategy, Market & Production Collaboration
- Conducted market research and competitor analysis to support commercial decisions, buying strategies, and visual direction.
- Participated in budget planning, monitoring costs related to visual merchandising, events, and seasonal retail initiatives.
- Contributed to trend forecasting by analyzing market movements, customer behavior, and global fashion trends for upcoming seasons.
- Collaborated with production and creative teams on seasonal planning, supporting product direction, timelines, and launch readiness.
- Supported alignment between creative concepts, commercial objectives, and operational execution.
Computer Literacy
- Microsoft Office
- Keynote
- Adobe Photoshop
- Sketch
Professional Signature
Known for bridging luxury creativity, operational excellence, and financial discipline, particularly in large-scale retail, event-driven, and client-focused environments.
Leadership & Collaboration
- Acted as a reliable team contributor in high-pressure environments, often supporting and guiding colleagues during store launches, visual changes, and major events.
- Effective cross-functional collaborator with marketing, PR, buying, retail operations, and finance teams.
Client & Stakeholder Management
- Extensive experience working with VVIP and high-net-worth clients, delivering personalized styling and premium service experiences.
- Strong background in corporate client management from global banking environment, enabling confident interaction with senior stakeholders, partners, and executives.
International & Cross-Cultural Experience
- Proven experience working across international markets (Armenia, Georgia, Qatar) within multicultural teams and global brand structures.
- Strong understanding of adapting luxury brand execution, client engagement, and visual standards to diverse cultural and commercial environments.
Timeline
Senior Visual Merchandiser & Stylist
Printemps Department Store
01.2021 - Current
Corporate Clients Portfolio Manager / Case Manager
HSBC Bank
01.2016 - 01.2020
Brand, Visual & Commercial Management
Inditex Group – ZARA
Gritti Group
Fashion & Brand Operations
Luxury Group
Bachelor’s & Master’s Degrees - International Relations & Political Science
Russian Armenian University