Liliya Kapusta

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue with AI
• Tripled marketing effectiveness and efficiency with generative AI tools for content creation, campaigns, landing pages, scripts, scheduling/management, SEO, and images
• Implemented ChatGPT in email campaigns to analyze performance and fast-track content creation to target specific pains and solutions
• Leveraged AI to identify ICP and target personas for sales and marketing campaigns
• Established GTM strategies and conducted market research in numerous industries to drive company profit
• Increased qualified leads by 40% with product marketing strategies and strong cross-functional partnerships across 2 partner organizations
• Monitored, tested, and optimized bidding strategies across all social platforms and initiatives
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns / initiatives
• Managed budget and resource utilization to maximize marketing ROI
• Conducted market analysis and research to identify trends and opportunities
• Built thought-leadership and increased brand awareness through engineering publishing platforms
• Established, initiated and optimized business development strategies based on company KPIs, market data, and budget factors
• Managed a global marketing team

• Generated over 500 new qualified leads and increased brand awareness by 40% with strategic ad campaigns
• Tripled content creation with AI tools such as Jasper, ChatGPT, CopyAI, Surfer, and Growthbar
• Implemented AI (ChatGPT/ Jasper) to analyze email performance and increase open rates/engagement
• Automated content scheduling and posting on social platforms
• Created roadmaps and sprint plans using JIRA and lead daily standups/ monthly KPI and OKR summaries with company leadership
• Improved website visibility through development and implementation of AI SEO strategies
• Increased ICP website traffic by 30% and decreased bounce rate by 15% with market research and quick A/B testing
• Coordinated with sales on ABM strategies, improving our email open rates by 40%, and increasing the average CTR by 20%
• Improved prospect conversions with strategic copy using AI, resulting in 50% higher case study clicks and increased company positioning
• Provided data-driven recommendations for effective resource utilization to maximize ROI
• Created strategic content for all stages of the marketing funnel and led audits for optimization
• Increased budget savings by 25% with AI tools and freelance management
• Managed marketing budget and associated P&L to develop and execute marketing strategies
• Built, designed, and launched websites to generate 50% organic inbound leads and double demo requests
• Hired and managed an international marketing team, and 2 summer interns in Chicago, IL

• Created and executed digital campaigns on Facebook and Groupon to improve brand awareness and online presence/ increase customer base
• Focused on increasing brand loyalty and awareness through differentiation and products
• Managed the appointment booking platform and website, tracked analytics and reported to stakeholders on results
• Managed 2 stores and 2 marketing partnerships

• Extracted and interpreted data patterns to translate findings into actionable outcomes
• Utilized data visualization techniques to present and explain complex data sets
• Organized, classified, and categorized sleep apnea data for doctor interpretation
• Documented results and procedures for medical insurance companies

• Developed content strategies and created and managed content for each platform
• Developed strategies to increase positive customer reviews and created an efficient customer feedback system
• Collaborated with team members to develop creative campaigns for social media platforms and in-house events

GPA: 4.0

• National Honor Society
• National Society of Leadership and Success
• Dean's List