LILIYAN IBRAHIM
Atlanta,GA
Summary
Strategic-minded Marketing Manager with a proven track record of driving brand growth and market penetration. Experienced in developing and executing innovative marketing strategies across digital and traditional channels. Skilled in team leadership, market analysis, and campaign management
Overview
5
5
years of professional experience
Work History
Event Marketing Coordinator
808 Marketing
06.2019 - 06.2024
- Developed and executed comprehensive marketing strategies aligned with the overall business objectives of a Fortune 500 company like AT&T, Spectrum & Top non-profits like Care, Doctors without borders
- Provided leadership and mentorship to a team of marketing professionals, fostering a collaborative and high-performance work environment
- Tracked and evaluated the performance of marketing initiatives using KPIs and metrics such as ROI, customer acquisition costs, and conversion rates
- Generated over 250k in revenue for the clients by acquiring long-term loyal customers.
- Enhanced brand awareness through the coordination of promotional events and trade shows.
Social Media Manager
MD DESIGN
08.2021 - 01.2022
- Evaluated social media analytics on Instagram and identified optimal time to post content to ensure most exposure
- Drafted reports focused on campaign insights and engagement
- Managed clients' social media platforms to create sales leads
- Utilized software like Wix and Canva to create social media content
- Developed unique logo and website designs that represent startup brand identity and values.
Product Influencer
Her campus Media
08.2019 - 06.2021
- Curated persuasive social media content for various brand campaigns to increase brand awareness.
- Promoted products across various online platforms, including Instagram, Facebook, and Twitter.
- Showcased versatility as abrand ambassador by representing various industries such as fashion, beauty, fitness, travel, and wellness companies successfully.
Education
Bachelors in Business Marketing And French Culture -
Georgia College & State University
Milledgeville, GA08.2021
Diploma in Fashion -
Mercy Fashion Designing & Modeling Institute
Addis Ababa, Ethiopia 07.2016
Skills
- Canva
- French
- Microsoft Suite
- Social media marketing
- SPSS
- Event Planning
- Recruitment
- Training
- Event Promotion
- Sales
- Event Promotion
- sales
Personal Information
Title: Marketing Manager
Languages
Amharic
Native or Bilingual
French
Limited Working
English
Native or Bilingual
Spanish
Limited Working
Timeline
Social Media Manager
MD DESIGN
08.2021 - 01.2022
Product Influencer
Her campus Media
08.2019 - 06.2021
Event Marketing Coordinator
808 Marketing
06.2019 - 06.2024
Bachelors in Business Marketing And French Culture -
Georgia College & State University
Diploma in Fashion -
Mercy Fashion Designing & Modeling Institute