Lillian Bach
Brunswick,GA
Summary
I have dynamic marketing manager experience with a proven track record of building, elevating, and managing brands across diverse industries. I currently lead marketing efforts for entrepreneur Tanya Lawrence, formally known as Tanya Akimenko, and her portfolio of companies— Emerald Tax and Accounting, Business with Tanya, The Out of Office Mindset, Christian Business Sisterhood, and her DIY Accounting brand—supporting their growth through strategic positioning, content development, digital marketing, and community-driven engagement. In addition to my corporate and entrepreneurial marketing work, I bring 12 years of hands-on experience in the floral industry, having partnered closely with my grandmother's hometown flower shop to manage their marketing operations. From seasonal campaigns to brand storytelling, I’ve helped transform their customer engagement and digital presence while staying deeply connected to the creative roots of the business. I am passionate about authentic messaging, strong brand identity, and results-driven by strategy. I excel in managing multiple brands, nurturing community trust, and delivering marketing that feels both personal and powerful.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Emerald Tax and Accounting
08.2025 - Current
- Managed multiple social media platforms for increased engagement and audience growth.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Increased website traffic through effective content creation and search engine optimization strategies.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Managed online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand.
- Enhanced website usability by optimizing landing pages for improved user experience and lead generation potentiality.
- Drove customer loyalty through personalized engagement strategies tailored to individual preferences.
- Curated user-generated content to showcase authentic experiences, building brand trust.
- Developed content calendars for consistent engagement, leading to increased follower interaction.
- Conducted market research to identify trends, tailoring content to audience preferences.
- Revamped social media style guides to reflect current trends, keeping brand relevant.
- Boosted brand visibility on social media platforms by designing and executing targeted ad campaigns.
- Managed cross-platform social media profiles, enhancing brand consistency and messaging.
Floral Designer
Brunswick Floral Inc
01.2012 - Current
- Designed customized floral arrangements for various events, enhancing aesthetic appeal and client satisfaction.
- Collaborated with clients to understand their floral preferences, ensuring tailored solutions for each occasion.
- Executed efficient inventory management practices, reducing waste and ensuring timely availability of fresh flowers.
- Coordinated logistics for floral delivery and setup, ensuring adherence to client timelines and specifications.
- Conducted trend research to incorporate contemporary designs, maintaining relevance in a competitive market.
- Developed budget-friendly floral solutions, balancing quality and cost for diverse customer needs.
- Provided exceptional customer service, addressing inquiries and resolving issues to enhance overall experience.
- Participated in team brainstorming sessions to generate innovative floral design ideas and promotional strategies.
- Trained junior staff on floral arrangement techniques and customer interaction, fostering skill development within the team.
- Maintained vendor relationships, negotiating terms for quality supplies and timely deliveries.
- Implemented quality assurance measures, ensuring all floral products met company standards before reaching clients.
- Created seasonal displays that attracted clientele, resulting in increased foot traffic and sales.
- Utilized time management skills to prioritize tasks during peak seasons, ensuring timely order fulfillment.
- Executed event coordination tasks, including setup and breakdown of floral installations for weddings and corporate events.
- Adapted quickly to changing trends in the floral industry, acquiring new skills as needed to effectively serve diverse client needs.
- Enhanced customer satisfaction by creating visually appealing and unique floral designs tailored to individual preferences.
- Managed inventory effectively, ensuring optimal levels of fresh flowers and supplies while minimizing waste.
- Maintained a clean and organized work environment, adhering to safety standards and minimizing potential hazards for staff and customers.
- Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
- Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
- Imparted knowledge on plants and flowers to customers.
- Researched latest design trends, colors, and vendor products for use in new pieces.
- Quoted, generated, and processed customer orders to meet specifications and various occasions.
- Increased repeat business by providing exceptional customer service and consistently delivering high-quality floral arrangements.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Consulted with clientele to discuss special occasion floral designs for weddings, funerals, and other events.
- Consistently met tight deadlines for large-scale orders, coordinating logistics to ensure timely delivery and installation of arrangements.
- Streamlined the design process for efficiency, implementing effective time management strategies and prioritizing tasks.
- Maintained detailed records of client consultations, design specifications, order details, and invoicing information for seamless communication across the team.
- Collaborated with event planners to create memorable floral installations for weddings, corporate events, and special occasions.
- Developed strong relationships with suppliers to negotiate favorable pricing on premium flowers and materials without compromising quality.
- Prepared potted plants and bouquets based on customer requirements.
- Designed custom sympathy arrangements that provided comfort during difficult times while reflecting the personality of the deceased loved one.
- Contributed ideas to improve overall shop aesthetic, optimizing workflow efficiency within studio spaces while enhancing customer experience in retail areas.
- Implemented cost-saving measures to reduce overhead expenses while maintaining high standards of quality in all products delivered.
- Revitalized store displays with seasonally appropriate arrangements showcasing current trends in color palettes and materials usage.
- Maintained thorough knowledge of needs, characteristics, and varieties of flowers and greenery used in shop to inform arrangement decisions and provide information to customers.
- Mentored junior designers in advanced techniques, fostering a collaborative and supportive team environment.
- Participated in community events, representing shop and expanding local network and potential clientele.
- Conducted market research to stay ahead of floral trends, ensuring offerings remained appealing and contemporary.
- Designed sympathy arrangements with sensitivity and care, providing comfort during clients' difficult times.
- Enhanced team skills by sharing techniques and tips, fostering collaborative and skilled work environment.
- Assisted customers in selecting flowers and accessories, tailoring orders to fit budget and occasion.
- Negotiated with suppliers, securing favorable terms and ensuring high-quality floral stock.
- Implemented creative window displays, attracting passerby attention and increasing foot traffic.
- Streamlined order processing and delivery scheduling, improving efficiency and customer satisfaction.
- Collaborated with event planners to create thematic floral decorations, elevating event aesthetics and client satisfaction.
- Managed inventory, ensuring availability of fresh flowers and supplies, reducing waste and optimizing costs.
- Created portfolio of designs, enabling quick visualization of options and facilitating decision-making.
- Maintained cleanliness and organization of shop, enhancing shopping experience for customers.
- Increased repeat business with exceptional customer service and personalized floral recommendations.
- Provided expert care instructions to customers, extending life of their floral purchases.
- Updated social media platforms with photos of recent arrangements, increasing online engagement and inquiries.
- Enhanced store ambiance and customer satisfaction by designing seasonal floral arrangements for display.
- Resolved customer complaints with empathy and professionalism, maintaining positive relationships.
- Developed custom floral designs for weddings, significantly contributing to memorable day for numerous couples.
- Led team during peak seasons, ensuring high productivity and meeting all customer deadlines.
Education
Associates - Business Administration And Management
East Georgia State College
Statesboro, GA05-2028
High School Diploma -
Georgia Cyber Academy
Atlanta, GA05-2025
Skills
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
- Brand promotion
- Strategic planning
- Marketing campaign development
- Marketing campaigns
- Creative direction
- Brand development
- Project management
- Business development
- Marketing analytics
- Social media platforms
- Advertising management
- Brand-building strategies
- Campaign management
- Market analysis
- KPI tracking
- SEO optimization
- Product development
- Influencer marketing
- SEO
- Data analytics
- Web analytics
- Marketing campaign management
- Go-to-market strategy development
- Retail marketing
- Marketing and advertising
- Marketing strategy development
- Relationship building
- Market trends analysis
- Social media campaigns
- Creative and innovative
- Decision-making
- Strategic marketing
Accomplishments
- Managed production of Emerald Tax and Accounting Blogs from concept creation to launch, along with The Out of Office mindset, Business With Tanya, DIY Business Success, and Christian Business Sisterhood.
Languages
English
Native or Bilingual
Timeline
Marketing Manager
Emerald Tax and Accounting
08.2025 - Current
Floral Designer
Brunswick Floral Inc
01.2012 - Current
Associates - Business Administration And Management
East Georgia State College
High School Diploma -
Georgia Cyber Academy