LILLIAN LICIAGA
Orlando,FL
Summary
Motivated, multi-talented, Healthcare Sales and Marketing Director with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Executive Director
Benton House Of Oviedo
07.2022 - Current
- Worked closely with organizational leadership and Board of Directors to guide operational strategy.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Defined company roles and responsibilities to establish and enhance processes.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Communicated business performance, forecasts and strategies to investors and shareholders.
Community Relations Director
Benton House Of Oviedo
01.2022 - 07.2022
- Responsible for Meeting and Exceeding Census Benchmarks
- Increased Census by 140% in five months
- Responsible for lead generation, timely follow-ups, and maintaining all lead documentation
- Ensured proper handling of tours and inquiries for prospective new resident's and family members
- Established and maintained professional relationships with medical professionals and community referral sources
- Planned and Implemented Community Relations Program that consisted of Weekly Outreach Planning, Quarterly Market Plan, Event Planning, and Media Management
- Conducted Customer Service Training with Community Staff
- Taught in-house employees strategies for successful internal and external communications.
- Stayed within budget for marketing expenses.
Assisted Living Sales Director
Savannah Court of Maitland
11.2020 - 12.2021
- Developed, and implemented a Strategic Marketing Plan to increase and maintain Census.
- Build and Maintain relationships with potential residents and their families, identifying level of care services, provide excellent customer service and follow-up to assist with move-in process.
- Responsible for entry and maintenance of database management system/lead tracking
- Lead and coordinated all Community Outreach and Events for Seniors, their families, and professionals in the community.
Sales And Marketing Director
Assisted Living, Westchester Of Winter Park
11.2016 - 11.2020
- Developed and created marketing and strategic planning to enhance community relations, increase sales and maximize earnings
- Worked to increase and maintain census
- Responsible for fulfilling and maintaining sales goals
- Created monthly marketing plans and implemented marketing strategies which resulted in occupancy growth
- Planned and attended special events and senior fairs
- Communicated effectively with families, conducted tours, and move-in coordination
- Worked as Interim Executive Director responsible for the overall operation of the community in accordance AHCA regulations, company policies and procedures.
Business Development Director
Regents Of Winter Park
03.2015 - 11.2016
- Responsible for coordinating and implementing effective facility Business Development programs
- Managing referrals from providers, facilities, or any customer service source and convert appropriate referrals
- Making sales calls outside the facility to medical, legal, senior organizations, appropriate interest groups, hospital discharge planners, and other community contacts
- Meeting all of Facility's targets and expectations as well as having a working knowledge of all Federal and State regulations and reimbursement
- Consistently exceeded quotas through penetration of new accounts.
Director Of Admissions
Regents Of Winter Park
12.2010 - 03.2015
- Responsible for managing the facility's inquiry and admission process
- Provided customers with facility related information via facility tours, personal visits/assessments, conversations and follow up
- Coordinated and implemented effective facility business development programs, as well as improving and maintaining a positive image of the facility
- Created and updated admission files to maintain current, accurate and compliant documentation.
Education
Bachelor of Science - Public Administration
University of Central Florida
Orlando, FLSkills
- Market Planning and Execution
- Sales Expertise
- Sales Growth
- Customer Service-Oriented
- Efficient multi-tasker
- Business Development
- Senior Living Management
- Financial Management
- Team Leadership
- Policy and Procedure Adherence
- Public Speaking
- Leadership Development
- Regulatory Compliance
- Professional Networking
- Community Events
- Quotas and Goals
Certification
- Assisted Living Administrator License (CORE)
- Non-Profit Management (University of Central Florida)
- Medication Technician Certification
Languages
Spanish
Native or Bilingual
Timeline
Executive Director
Benton House Of Oviedo
07.2022 - Current
Community Relations Director
Benton House Of Oviedo
01.2022 - 07.2022
Assisted Living Sales Director
Savannah Court of Maitland
11.2020 - 12.2021
Sales And Marketing Director
Assisted Living, Westchester Of Winter Park
11.2016 - 11.2020
Business Development Director
Regents Of Winter Park
03.2015 - 11.2016
Director Of Admissions
Regents Of Winter Park
12.2010 - 03.2015
Bachelor of Science - Public Administration
University of Central Florida
- Assisted Living Administrator License (CORE)
- Non-Profit Management (University of Central Florida)
- Medication Technician Certification
Similar Profiles
Heather RodriguezHeather Rodriguez
CNA at Benton House Of OviedoCNA at Benton House Of Oviedo
CARLOS SUAREZCARLOS SUAREZ
Food Service Director at Benton House OviedoFood Service Director at Benton House Oviedo
Jose PabonJose Pabon
Kitchen Manager at Oviedo Oyster HouseKitchen Manager at Oviedo Oyster House