Lilliana Schmidt
Summary
Creative Social Media Manager experienced in managing social media programs across multiple consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in social media management, content creation, analytics, and utilizing platforms such as Facebook, Instagram, Twitter, and LinkedIn to enhance brand presence and engagement.
Overview
5
5
years of professional experience
Work History
Social Media Manager/Assistant Studio Manager
Orangetheory Fitness
05.2019 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
Social Media/Influencer Marketing Intern
PiP PEA POP
06.2023 - 09.2023
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Produced relevant product content to reach target customers.
Social Media Marketing Specialist- Temp
SnapCalorie
01.2023 - 04.2023
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Increased user base by promoting brand awareness and launching key marketing efforts.
Education
Bachelor of Science - Business Management
Farmingdale State College
Farmingdale05.2024
Skills
- Brand Promotion
- Content Creation
- Photo and Video Editing
- Content Development
- SEO Optimization
Timeline
Social Media/Influencer Marketing Intern
PiP PEA POP
06.2023 - 09.2023
Social Media Marketing Specialist- Temp
SnapCalorie
01.2023 - 04.2023
Social Media Manager/Assistant Studio Manager
Orangetheory Fitness
05.2019 - Current
Bachelor of Science - Business Management
Farmingdale State College
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