Lilly Ball
Summary
I'm a branding-focused marketing specialist with five years of hands-on experience bringing brands to life through strategic, creative, and audience-driven storytelling.
I thrive on creating content that not only looks good but also resonates—across platforms, across audiences. Whether it’s launching a new campaign or building a visual identity from scratch, I bring both a strategic mindset and a creative eye to everything I do. I’m passionate about finding new ways to connect with untapped audiences, generate meaningful engagement, and push brand presence to the next level.
I know how to plan, execute, and pivot when needed—always with the goal of creating work that feels human, intentional, and impactful.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Bergmeyer
Boston, MA
09.2023 - Current
- Analyze data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Prepare monthly progress reports on branding initiatives including successes, challenges, and recommendations for improvements.
- Draft press releases announcing company updates or upcoming promotions.
- Coordinating photo shoots with clients/ photographer/ videographer based off of project managers shot list
- Worked with market leaders to create quarterly content driven thought pieces
- Developed and implemented a comprehensive social media strategy through HeyOrca to increase brand awareness and engagement.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Collaborated with other departments to ensure brand consistency across all channels.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
Social Media Specialist
Steven Anthony Luxury Homes
Tampa, FL
01.2023 - 09.2023
- Develop and implement comprehensive social media strategies that align with the luxury home builder's brand identity, vision, and marketing objectives.
- Create, curate, and manage engaging content across various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
- Monitor social media channels for industry trends, relevant discussions, and competitor activities to stay ahead of the curve and optimize our social media efforts.
- Grow and maintain an active and authentic community of followers, engaging with comments, messages, and inquiries promptly and professionally.
- Plan and execute social media campaigns to promote new property launches, special events, and other marketing initiatives effectively.
- Utilize social media analytics tools to track and measure the success of campaigns, identify areas for improvement, and report on key performance indicators regularly.
- Maintain a content calendar to ensure a consistent and timely posting schedule that maximizes audience engagement and reach.
Digital Marketing Specialist
Nextiny Marketing
Sarasota, FL
10.2022 - 09.2023
- Working with Account Managers to continue to provide the best digital marketing strategy and deliverables for clients
- Carrying out a digital marketing strategy by assisting with SEO, email marketing, content marketing, marketing campaigns, and Google Ads
- Analyzing the success of digital marketing initiatives based on client goals and data
- Communicating with clients for feedback and approval of assets that support their unique strategy
- Collaborating with team members to ensure all tasks are completed in a timely manner
- Ensure that clients' objectives are achieved promptly and thoroughly
- Working on multiple client projects at once across many different industries
- Staying up to date with the latest tools and trends in digital marketing
- Effectively prioritizing and executing tasks
Education
Bachelor of Arts - Public Relations; Minor in Business Administration
University of South Carolina
05.2022
Timeline
Marketing Coordinator
Bergmeyer
09.2023 - Current
Social Media Specialist
Steven Anthony Luxury Homes
01.2023 - 09.2023
Digital Marketing Specialist
Nextiny Marketing
10.2022 - 09.2023
Bachelor of Arts - Public Relations; Minor in Business Administration
University of South Carolina