Lilly Willett
Brooklyn,NY
Summary
Highly organized and detail-oriented individual with experience in marketing and social media roles as well as a demonstrated interest and passion in music.
Overview
3
3
years of professional experience
Work History
Social Media Coordinator
Peter McPoland
05.2022 - Current
- Coordinated content creation directly with artist on promotional social media posts utilizing current trends and target audiences.
- Prioritizing TikTok and Instagram as the main platforms to push new music promotions and releases with fan engagement of 5K-3M+ views per post.
- Monitor artists online presence to foster engagement with fans, enhancing the artist-to-fan relationship and increasing the success of new music releases.
- Support artist with TikToks, YouTube vlogs, and Instagram posts, boosting their online presence and audience connection.
Intern
Q Prime
01.2022 - 05.2022
- Work collaboratively to assist artists by providing them with daily research reports utilizing Microsoft Office.
- Diligently compile weekly analytics from TikTok, Spotify, and various social media platforms, ensuring a comprehensive overview of digital, streaming, and sales performance for artists on our roster.
Marketing Coordinator
Social Media
08.2021 - 01.2022
- Assist with marketing for numerous acts performing at Motorco Music Hall, Local 506 and Cat’s Cradle
- Manage social media channels FaceBook, Instagram, Twitter and Squarespace using various tools including Sprout Social and FaceBook Business Suite
- Oversee market research of artists for owner Glenn Boothe, to help determine which acts book
On-Air DJ
Boone Area Community Radio
06.2021 - 01.2022
- Playlist and talk show curator for “Baby Pulp” on Boone Area Community Radio
- Social Media Marketing for “Baby Pulp” and guest features
- Consistently researched artists to compile playlists for "Baby Pulp" with a targeted theme tailored to the audience, primarily focusing on the rock/punk/alt genre
- Played songs fitting station's format and monitored each song's length to avoid dead air
Marketing & Booking Intern
Motorco Music Hall
05.2020 - 08.2021
- Initiated market research for talent buyer Glenn Boothe, to help determine how they might perform in the market
- Maintain database of social media statistics for artist research purposes through Airtable
- Social media marketing for acts performing at Motorco Music Hall and their outdoor concert series LIVE IN THE LOT!
Vice President of Marketing
Split Rail Records
08.2020 - 05.2021
- Manage Split Rail records Instagram and YouTube
- Organize and deliver Split Rail Records promotional ideas/tactics
- Provide support and help for Split Rail Records members
Education
Bachelor of Science - Music Industry Studies, Marketing & Promotion
Appalachian State University, Hayes School of Music
Boone, NC05.2022
Skills
- Adobe Suite
- AirTable
- Asana
- Canva
- Digital Marketing
- Google Suite
- Influencer Marketing
- Logic
- Microsoft Excel & Word
- Social Media Analytics
- Sprout Social
- Squarespace
Timeline
Social Media Coordinator
Peter McPoland
05.2022 - Current
Intern
Q Prime
01.2022 - 05.2022
Marketing Coordinator
Social Media
08.2021 - 01.2022
On-Air DJ
Boone Area Community Radio
06.2021 - 01.2022
Vice President of Marketing
Split Rail Records
08.2020 - 05.2021
Marketing & Booking Intern
Motorco Music Hall
05.2020 - 08.2021
Bachelor of Science - Music Industry Studies, Marketing & Promotion
Appalachian State University, Hayes School of Music
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