Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic
Lily Baah

Lily Baah

Port ewen,NY

Summary

Dynamic Marketing Manager with a proven track record at Samplesinc, excelling in digital marketing and brand promotion. Spearheaded strategic campaigns that significantly boosted brand awareness and customer engagement. Adept at staff management, fostering team growth while optimizing marketing initiatives to drive revenue and enhance market presence.

Overview

2025
2025
years of professional experience
1
1
Certification

Work History

Marketing Manager

Samplesinc
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Trained junior marketing staff, elevating team capabilities and performance.
  • Analyzed campaign performance data to adjust tactics and maximize ROI.
  • Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
  • Led cross-functional teams for product launch events, significantly enhancing market penetration.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Leveraged marketing automation tools to streamline campaign execution and tracking.
  • Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
  • Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
  • Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
  • Established brand guidelines to ensure consistency across all marketing materials and communications.
  • Managed social media accounts, engaging with followers and creating loyal brand community.
  • Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Managing Director

Sunshine School And Development Center
02.2019 - 05.2022
  • Increased overall company performance by implementing strategic management initiatives and streamlining operations.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
  • Optimized resource allocation for improved efficiency and profitability across all departments.
  • Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.

Dsp

Devereux Foundation King of Prussia
04.2023 - 10.2024
  • Supported daily hygiene needs of patients by assisting with bathing, dressing, dental care and personal grooming.
  • Assisted with daily living activities, running errands, and household chores.
  • Assisted patients with bathing, grooming, dressing, and oral hygiene care both in private residences and facilities.
  • Laundered items, changed sheets and made bed to keep patients' bedroom clean.
  • Provided compassionate and patient-focused care to cultivate well-being.
  • Monitored clients' overall health and well-being and noted significant changes.
  • Cooked meals and assisted patients with eating tasks to support healthy nutrition.
  • Built and maintained rapport with clients and family members to facilitate trusting caregiver relationship.
  • Transported clients to and from medical appointments with safety and efficiency.

Student Manager

Havina School
02.2021 - 05.2023
  • Trained staff in department procedures and requirements to build cohesive and successful team.
  • Managed multiple projects simultaneously while prioritizing tasks according to urgency and importance in achieving institutional goals.
  • Increased student engagement by implementing innovative management strategies and fostering a positive learning environment.
  • Kept facility clean and neat with regular attention to maintenance demands.
  • Planned special events for students, increasing engagement, and satisfaction.
  • Arrived on-time for every shift and prepared supplies for early morning activities.
  • Managed various administrative tasks for efficient operation of the campus, including budgeting, scheduling, and reporting.
  • Conducted performance evaluations for student employees, providing constructive feedback and guidance aimed at facilitating professional growth.

Education

Associate Degree In Nursing - Nursing

SUNY College At New Paltz
New Paltz, NY

Bachelors Of Arts - English And Philosophy

University of Ghana
Accra Ghana
05.2016

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Strategic planning
  • Brand promotion
  • Creative direction
  • Marketing campaigns
  • Marketing campaign development
  • Brand development
  • Project management
  • Business development
  • CRM management

Accomplishments

I have skills in managing over 20 workers, reporting and enrolling .

Certification

CPR

Languages

German
Elementary

Timeline

Dsp

Devereux Foundation King of Prussia
04.2023 - 10.2024

Student Manager

Havina School
02.2021 - 05.2023

Managing Director

Sunshine School And Development Center
02.2019 - 05.2022

Marketing Manager

Samplesinc

Associate Degree In Nursing - Nursing

SUNY College At New Paltz

Bachelors Of Arts - English And Philosophy

University of Ghana

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