Lily Hamilton
Louisville,KY
Summary
Dynamic people-person who is passionate about digital marketing, media and sales. Expert in creating and maintaining meaningful relationships with others while working in a fast-paced environment.
Obsessed with emerging trends, creative marketing, and leveraging platforms to amplify each unique client or brands' messaging.
Overview
3
3
years of professional experience
Work History
Digital Sales Specialist
TEGNA
07.2022 - 03.2024
- Boosted digital sales by developing and executing targeted marketing campaigns
- Collaborated with cross-functional teams to create engaging and effective content across digital platforms
- Worked strategically with Sales team to generate creative solutions to meet client goals
- Regularly monitored each digital campaign to ensure we are meeting and exceeding client expectations
- Provided month-end reporting to show order completion and opportunities for growth on future campaigns. Provided insights in to how we can retain and grow our client's businesses
- Expert in an array of digital product offerings- OTT, ERN/AMP (Targeted Display, Video, Geofencing), and Local.com products
- Completed digital order entry with accuracy and efficiency
- Liaison between our internal team and external vendors to onboard, revise, and discuss digital orders
- Managed the scheduling and creation of digital creative to ensure it goes live and promotes the client's message accurately
- Created case studies to showcase successful digital campaign tactics for our Sales team to apply to future orders
- Managed multiple projects, assignments and tasks in a fast-paced, deadline driven environment
- Managed WHAS11 News Sales Facebook posts and email-blast database. Has grown the email-blast database, while increasing open and click-thru rates over time.
- Onboarded, created-from-scratch, and executed unique, personalized digital Contests for clients in order to acquire the most entrants possible.
- Expert in various programs including but not limited to: Microsoft, Outlook, Google Drive, Wide Orbit, Salesforce, Simpli.fi, MediaFerry, Command, Google Ad Manager, Audience, Canva and Innovid
Part-Time Sales Consultant
Studio Pilates International
03.2023 - Current
- Contacts new leads following the Sales Pipeline to convert the prospect into a regular, consistent client
- Delivers energetic responses to clients in-store and via telephone, email or SMS, going above and beyond to serve individual needs
- Touches base with any client needing a pack-renewal periodically to increase sales over time. Contacts any client that may have dropped off or not come in-studio for some time
- Follows up with clients and addresses/problem-solves any issue that may arise in-studio or while scheduling classes
- Drives various sales promotions in-studio throughout the year- helps implement Marketing strategies in the local area to build brand awareness and recognition
- Helps nurture strong relationships with clients and local businesses to develop cross-promotions and business opportunities
- Maintains a high lead-conversion rate for both new and existing clients
Assistant Manager
Shred415
08.2021 - 07.2022
- Monitored sales intake records, increasing accuracy and reducing discrepancies for over 350 client accounts
- Helped with planning schedules and delegating assignments to employees to meet studio and service demands seasonally
- Provided exceptional customer service and responded to customer concerns with friendly and knowledgeable assistance
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Mentored sales team in applying effective sales techniques and delivering outstanding customer service to increase pack-renewals over time
- Contacted prospects daily, increasing traffic to the studio and increasing membership volume over time
Education
Bachelor of Science - Public Health And Information Science
University of Louisville
Louisville, KY05.2022
Skills
- Digital Strategy and Implementation
- Project Management and Enhancement
- Interpersonal Relationships
- Creative Marketing and Sales
- Cross-Team Collaboration
- Lead Generation
- Customer Relationship Management
- Attention to Detail
- Organizational Effectiveness
Timeline
Part-Time Sales Consultant
Studio Pilates International
03.2023 - Current
Digital Sales Specialist
TEGNA
07.2022 - 03.2024
Assistant Manager
Shred415
08.2021 - 07.2022
Bachelor of Science - Public Health And Information Science
University of Louisville