Lily Mackney
Highwire
New York,NY
2
years of professional experience
Dynamic PR and communications professional with expertise in translating complex product architectures—spanning programmatic AdTech (The Trade Desk), Cybersecurity (Bitwarden), Corporate Enterprise (Amazon) and Insurtech (Accelerant Holdings)—into high-impact press materials and thought leadership pitches for top-tier trade and business publications. Adept at partnering with C-suite leadership and financial teams to align earned media strategy with capital markets narratives, earnings milestones, and corporate governance compliance.
Work History
Public Relations Intern
7 Months- Drafted compelling media pitches, press releases, and executive bios for high-profile product announcements, thought leadership campaigns, and media interviews.
- · Leveraged media monitoring tools (Cision, Muck Rack) to track sentiment and Share of Voice (SOV), transforming raw coverage data into executive reporting dashboards for client leads.
- Managed award and conference opportunity trackers, researched top-tier industry events, and submitted client entries, enhancing brand visibility among key audiences.
- Tracked daily media coverage and monitored industry news across B2B tech accounts to execute rapid-response pitching and capitalize on newsjacking opportunities
- Leveraged media monitoring tools (Cision, Muck Rack) to track sentiment and Share of Voice (SOV), converting raw coverage data into insightful executive reporting dashboards for client leads.
Brand Communications Coordinator
10 Months- Managed wholesale accounts and direct-to-consumer Shopify operations, coordinating logistics, sales communications, and international vendor relationships
- Executed multi-channel social campaigns across Instagram, TikTok, and Google Ads, analyzing performance data to optimize engagement and capture a younger demographic
- Worked trunk shows and special events, and led influencer outreach and gifting, converting 500+ prospective customers into 10+ brand partnerships in a single quarter.
- Analyzed website and social media engagement and performance data to optimize marketing strategies and drive measurable growth
Education
Bachelor of Arts - Sociology
- 3.7 GPA
Skills
Media Relations
Corporate Communications
Strategic Communications
Professional Business Writing
Media Event Planning
Market Research
Data Analytics
Project Management
Microsoft Office Suite (Excel)
Stakeholder Relations
Timeline
Public Relations Intern
Highwire
04.2026 - 11.2026Read More
Brand Communications Coordinator
Dina Mackney Designs
05.2025 - 03.2026Read More
University of Virginia
Bachelor of Arts from Sociology
Read More