Lily Malykhina
New York,NY
Overview
7
7
years of professional experience
Work History
Senior UX/UI Designer
RVO Health
New York, NY
10.2024 - 07.2025
- Led the redesign of Novant Health’s Physician Finder and Matcher experiences, with the goal of increasing scheduled appointment conversions (targeting a 4.5–5% rate, up from the current 3–3.5%)
- Focused on improving appointment completion rates (currently ~65%) by helping users better identify and schedule with the right doctor for their needs—aiming to reach a ~75% completion rate
- Collaborated with product managers and researchers to define KPIs, including engagement and retention rates, ensuring users are meaningfully interacting with CTAs, filters, and doctor profiles
- Contributed to scalable design systems and component libraries to streamline development and maintain consistency across care-finding flows
Senior UX/UI Designer
DIRECTV
New York, NY
03.2021 - 09.2024
- Led Agile team designing new user experiences to streamline payment processes, improving customer satisfaction
- Collaborated with product managers, developers, copywriters, and SEO experts to design an intuitive wayfinding system, resulting in $1M cost savings in 2024
- Leveraged user testing insights to create innovative interfaces and features that boosted user engagement
Senior UX/UI Designer (Freelance)
Verizon
New York, NY
05.2023 - 05.2024
- Led the design for the new 'Next Bill Summary' page under Billing, launching in August 2024 as part of the One UI initiative
- Partnered with product managers, developers, and copywriters to support QA testing, and enhance customer understanding of upcoming bill amounts
- Utilized and contributed to design systems and brand guidelines to create a cohesive, accessible user experience
Senior UX/UI Designer (Freelance)
ShopRunner
New York, NY
05.2022 - 12.2023
- Led the redesign of the e-commerce shop, conducted MVP testing, and developed customer journey maps to support effective brand positioning
- Collaborated with stakeholders to redesign the e-commerce shop, enhancing the overall user experience, and driving conversion
- Developed customer journey maps to uncover insights and identify strategic brand positioning opportunities
Senior UX/UI Designer
Udacity
New York, NY
01.2021 - 05.2021
- Led design efforts to improve course discovery within Udacity’s product catalog
- Conducted competitive research and presented insights to stakeholders
- Facilitated rapid user testing sessions on wireframes to gather actionable feedback
UX Designer
Smith Agency
New York, NY
09.2020 - 12.2020
- Collaborated with UX Lead, Creative Director, and UI team to create wireframes and comps for Kylie Cosmetics website (mobile and desktop)
- Conducted competitive research and presented actionable insights to stakeholders
- Facilitated rapid user testing sessions to validate and refine wireframe designs
UX/UI Designer
American Express
New York, NY
08.2018 - 08.2020
- Led design efforts for American Express Global Commercial and Consumer Shop site, driving enhancements contributing to an estimated $15M in annual revenue
- Conducted design sprints and collaborated with product managers, developers, and market researchers to enhance user experience
- Built a component library to streamline design and development across multiple international markets.
Education
Certificate - Coding Fundamentals for UX
UX Coding Institute
Certificate - UX/UI
Wyncode Academy
MPS - Retail Management & Product Development
LIM College
BS - Communications minor in Retail Management
Syracuse University
Skills
- Accessibility (WCAG compliance)
- Agile & Lean UX Methodologies
- Content strategy
- Cross-functional Team Collaboration
- Design Sprints & Workshops
- Design Systems & Component Libraries
- Interaction design
- Presentation & Reporting
- Product design
- Product Management Partnership
- Responsive & Mobile Design
- Stakeholder Engagement
- UI design
- Usability Testing & User Feedback
- User Journey Mapping & Flowcharts
- UX design
- Wireframing & Prototyping
- Visual design
Programs
- Adobe XD
- Asana
- Basic HTML/CSS
- Figma
- Google Analytics
- Hotjar
- Jira
- Keynote
- Miro
- Mural
- Optimal Workshop
- Photoshop
- Storybook
- User Research
- UserTesting
Timeline
Senior UX/UI Designer
RVO Health
10.2024 - 07.2025
Senior UX/UI Designer (Freelance)
Verizon
05.2023 - 05.2024
Senior UX/UI Designer (Freelance)
ShopRunner
05.2022 - 12.2023
Senior UX/UI Designer
DIRECTV
03.2021 - 09.2024
Senior UX/UI Designer
Udacity
01.2021 - 05.2021
UX Designer
Smith Agency
09.2020 - 12.2020
UX/UI Designer
American Express
08.2018 - 08.2020
Certificate - Coding Fundamentals for UX
UX Coding Institute
Certificate - UX/UI
Wyncode Academy
MPS - Retail Management & Product Development
LIM College
BS - Communications minor in Retail Management
Syracuse University
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