Lily Miller
Milwaukee,WI
Summary
Results-driven marketing and corporate communications professional with a proven ability to craft impactful strategies that drive client success and business growth. Passionate about building lasting relationships, creating innovative marketing solutions, and achieving measurable results in fast-paced environments.
Overview
3
3
years of professional experience
Work History
Project Lead: Health Communication Campaign
NMDP/Be The Match and Marquette University
Milwaukee, Minneapolis, WI, MN
01.2025 - Current
- Designed a health communication campaign to encourage young adults, particularly college students, to join the National Marrow Donor Program registry.
- Collaborated with stakeholders at Marquette University to engage students through compelling storytelling and targeted outreach efforts.
- Developed campaign objectives focusing on education, emotional connection, community building, and peer advocacy to inspire lifelong commitment to the cause.
- Created communication assets including promotional materials and a dedicated registration code to drive participation and awareness.
- Analyzed campaign impact through engagement metrics and participant feedback, refining strategies for future outreach efforts.
Marketing Research and Social Media Analytics Specialist
Don Angelo's Institute
05.2024 - Current
- Conducted in-depth market analysis and competitor research to refine brand positioning
- Designed and implemented a comprehensive social media strategy, boosting engagement and visibility
- Monitored campaign performance metrics, adjusting tactics to optimize results and exceed objectives
- Ensured consistent brand messaging across marketing platforms, elevating overall brand presence
Global Brigades Consultant
Global Brigades and Marquette University
Milwaukee, Wisconsin
01.2024 - 12.2024
- Partnered with an entrepreneur in Honduras to develop a comprehensive value proposition for his business.
- Conducted an analysis using the 4 P’s (Price, Placement, Product, Promotion) to identify growth opportunities and optimize business strategies.
- Proposed actionable solutions including brand creation, signage improvements, and WhatsApp-based customer engagement to enhance market competitiveness.
- Created buyer personas and empathy maps to better understand and address customer needs.
Marketing and Communications Consultant
Don Angelo's Institute
01.2024 - 05.2024
- Developed comprehensive marketing strategies to enhance brand visibility and attract prospective students
- Created engaging content for digital channels, including social media, website, and newsletters
- Conducted market research to inform strategy and identify trends, ensuring data-driven decision-making
- Collaborated with team members to showcase unique offerings, fostering strong community connections
Project Leader: Corporate Communication Strategy
Marquette University
01.2022 - 05.2022
- Led a team to develop a strategic communication plan for Apple, emphasizing brand and issues management
- Fostered collaboration and accountability, ensuring clear objectives and efficient project execution
- Delivered innovative recommendations addressing corporate identity and strategic messaging challenges
Education
Master of Arts - Corporate Communications and Management
Marquette University
Milwaukee, WI05.2026
Bachelor of Arts - Corporate Communication, Marketing
Marquette University
Milwaukee, WI05.2025
Skills
- Client Relationship Management
- Strategic Marketing and Brand Development
- Proposal Creation and Presentation
- Social Media Strategy and Analytics
- Budget Development and Oversight
- Exceptional Communication and Collaboration
- Organizational Skills and Attention to Detail
- Brand promotion
- Marketing campaign management
- Project management
- Corporate communications
- Marketing campaign development
- Social media marketing
Timeline
Project Lead: Health Communication Campaign
NMDP/Be The Match and Marquette University
01.2025 - Current
Marketing Research and Social Media Analytics Specialist
Don Angelo's Institute
05.2024 - Current
Global Brigades Consultant
Global Brigades and Marquette University
01.2024 - 12.2024
Marketing and Communications Consultant
Don Angelo's Institute
01.2024 - 05.2024
Project Leader: Corporate Communication Strategy
Marquette University
01.2022 - 05.2022
Master of Arts - Corporate Communications and Management
Marquette University
Bachelor of Arts - Corporate Communication, Marketing
Marquette University
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