Lilyan Rogers
Doylestown,PA
Summary
Driven marketing and social media specialist with a strong background in digital strategy and content creation. Skilled in developing and executing impactful campaigns that drive engagement, increase brand awareness, and generate leads. Experienced in social media management, analytics, and audience growth across multiple platforms. Passionate about leveraging data-driven insights to optimize marketing performance and enhance customer.
Overview
2
2
years of professional experience
Work History
Restaurant Hostess
PJ Whelihan's
Doylestown, Pennsylvania
05.2023 - 08.2024
- Answered telephone to provide dining information and take reservations.
- Escorted guests to seating area, furnished menus and highlighted daily specials.
- Balanced cash register at end of shift according to established procedures.
- Communicated with kitchen staff regarding customer feedback or complaints.
- Tracked seated guests and available seating using computer-based and mobile reservation software.
Social Media Coordinator
DIY HIP Chicks
Doylestown, PA
10.2023 - 04.2024
- Elevated brand visibility to help increase website traffic as DIY HIP Chicks' social media coordinator and editor.
- Revamped YouTube channel descriptions and SEO keywords to boost channel views and subscriber counts.
- Developed innovative marketing strategies that boosted social media engagement, increased follower counts.
- Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
- Developed promotional material for upcoming exhibitions using graphic design software tools.
Marketing Intern
DBTV
State College, PA
01.2023 - 04.2023
- Revitalized DBTV's cooking segment, contributing to a growth in social media followings through interactive video content.
- Led PR initiatives and digital content creation for cooking show promotions.
- Orchestrated multiple rebranding campaigns that boosted online engagement.
- Analyzed and optimized data to increase click-through rates by tailoring ads to target audiences.
- Collaborated with the graphic design team on projects.
Education
Telecommunications And Media Industries, B.A -
Pennsylvania State University
true12-2025
Skills
- Customer service
- Flexible schedule
- Organization skills
- Teamwork
- Adobe Premiere Pro
- Microsoft Suite product
- Data analyzing
- Graphic design
- Google analytics
- SEO
Activities
- Advertising/Public Relations Club at Penn State University
- Public Relations Student Society of America at Penn State University
- THON Committee Member at Penn State University
Affiliations
- Rules and Regulations THON Committee Member
- Public Relations Student Society of America
- Advertising and Public Relations Club
Timeline
Social Media Coordinator
DIY HIP Chicks
10.2023 - 04.2024
Restaurant Hostess
PJ Whelihan's
05.2023 - 08.2024
Marketing Intern
DBTV
01.2023 - 04.2023
Telecommunications And Media Industries, B.A -
Pennsylvania State University
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