Summary
Overview
Work History
Education
Activities
Timeline
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Lily Thimsen

Denver,Colorado

Summary

Passionate and results-oriented scholar-athlete with a strong aptitude for analysis and strategy. Skilled at collaborating across teams and adept at using tools such as Canva and Photoshop to create engaging content. Experienced in consumer-focused work, marketing research, and data-driven campaigns. Able to effectively communicate findings through clear presentations and visualizations.

Overview

2
2
years of professional experience

Work History

Content Marketing Intern

TruCoaches
02.2024 - 05.2024
  • Developed various graphics for social media to boost engagement and conversions
  • Achieved HubSpot Content Marketing certification to enhance project execution and effectiveness
  • Managed content projects using a content calendar to ensure timely and high-quality delivery
  • Collaborated on refining user experience design initiatives to reduce bounce rates and streamline conversion pathways.

Sports Marketing Internship

University of Northern Colorado
11.2022 - 08.2023
  • Assisted in the organization and management of content marketing, gameday marketing for the University of Northern Colorado sports marketing team
  • Assisted and collaborated in the coordination of promotional events and game-day activities to enhance the fan experience
  • Used Adobe Photoshop and Canva to create dynamic and visually appealing game day graphics to promote and engage fans across campus and various digital platforms
  • Leveraged social media marketing to draw viewership and increase followers and fan engagement for various teams
  • Created a content calendar to stay consistent and up to date on posts
  • Directed students and fans during in-game activities to have fluid transitions in between promotional activities and the games
  • Managed National Girls and Women in Sports Day to ensure a smooth event by directing teams, parents, and kids.

Google Ads Nonprofit Marketing Immersion Project

Happy Giraffe Company
08.2022 - 12.2022
  • Designed and executed a targeted search ad campaign used Google Ads and Search to enhance brand visibility and drive website traffic
  • Secured Google Ads and Measurement certifications to ensure project success and deliver measurable results
  • Sculpted a SEO campaign with the intention to increase conversions and YouTube views
  • Gained 40.2K Impressions with a 6.31% Click Through Rate, 814 conversions, while remaining $1,630 under a $10,000 budget
  • Facilitated weekly check in-meetings to review project status and coordinate team efforts.

Marketing Plan Development Project

Iron Studios LLC
08.2022 - 12.2022
  • Developed and implemented comprehensive marketing strategies for Iron Studios LLC
  • Spearheaded a comprehensive market landscape analysis, leveraging data analytics and industry-specific metrics to uncover trends and growth opportunities
  • Compiled findings into actionable steps
  • Utilized managerial skills to guide a team of six in delivering superior reports and recommendations
  • Strategically allocated tasks to enhance team members’ skills and efficiency
  • Budgeted affordable marketing opportunities to better reach target market with overall goal to increase brand awareness and sales.

Education

B.S. Marketing & B.S. Management -

University of Northern Colorado
Greeley, CO
05.2024

Activities

  • Cum Laude
  • All-District Academic
  • Member of the Big Sky All-Academic Team
  • Member of the Student Athlete Advisory Committee

Timeline

Content Marketing Intern

TruCoaches
02.2024 - 05.2024

Sports Marketing Internship

University of Northern Colorado
11.2022 - 08.2023

Google Ads Nonprofit Marketing Immersion Project

Happy Giraffe Company
08.2022 - 12.2022

Marketing Plan Development Project

Iron Studios LLC
08.2022 - 12.2022

B.S. Marketing & B.S. Management -

University of Northern Colorado

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Lily Thimsen