Lily Tran
Las Vegas,NV
Summary
Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated brand marketing expertise, including competitive analysis for better market positioning.
Overview
12
12
years of professional experience
Work History
Manager, Brand Marketing
MGM Resorts International
10.2023 - Current
- Property-based position that supports various properties: MGM Grand, New York, New York, Excalibur, Signature, Shadow Creek, and Private Aviation.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Controlled costs to keep business operating within budget and increase profits.
Startup Founder
Lifestyle & Concepts Events Corporation
01.2022 - Current
- Contracted with the United States Air Force sub-brand, Armament Directorate with a $30 million annual budget.
- Created, developed, seemed approval, and executed a new brand marketing platform was interlaced with financial, operational, and aggressive government compliance protocols.
- Build a team, drove team synergy, and exceed already high-touch, highly confidential existing business goals.
Senior Manager, Brand Marketing
The Venetian Resort Las Vegas
07.2019 - 12.2021
- Initiated and successfully led teams to follow through to completion project strategies in a department with a $40+ million annual budget to drive brand awareness, incremental revenue, social media coverage, and media and influencer coverage for respective resort initiatives.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Enhanced company reputation by driving successful initiatives that addressed client pain points effectively.
Manager, Brand Marketing
The Venetian Resort Las Vegas
07.2017 - 11.2019
- Initiated and developed brand marketing strategies in a sub-department with a $1 million dollar annual budget that supported properties of The Venetian Resort and The Palazzo Las Vegas.
- Created a unique branding experience platform, observed competition, researched market trends, analyzed market data, and supported individual department senior department goals (i.e., convention sales, food & beverage, hotel, and spa).
- Drove long-term ROI through acquisitions, inclusive of in-market, out-of-market, and international projects (i.e. celebrity golf tournaments, Pebble Beach Food & Wine, BottleRock Music Festival, U.S. Open Tennis, and restaurant grand opening, and international closed dining events.
Coordinator, Entertainment
The Cosmopolitan Of Las Vegas
01.2012 - 06.2017
- Supported to execute 50+ contracts in a department with a $20-million+ budget and created and met budgets that generated 5% growth, year over year, from a perspective of entered data, generated reports, and produced tracking documents.
- Reduced logistical errors through meticulous planning and analysis pulling from existing procedures.
- Set priorities and problem-solved workflow issues to maintain rapport with guests and managers.
Education
Bachelor of Science - Hospitality Administration And Management
University of Nevada, Las Vegas
Las Vegas, Nevada Skills
- Performance Management
- Staff Development
- Adaptability
- Excellent Communication
- Goal Setting
- Managing Operations and Efficiency
Timeline
Manager, Brand Marketing
MGM Resorts International
10.2023 - Current
Startup Founder
Lifestyle & Concepts Events Corporation
01.2022 - Current
Senior Manager, Brand Marketing
The Venetian Resort Las Vegas
07.2019 - 12.2021
Manager, Brand Marketing
The Venetian Resort Las Vegas
07.2017 - 11.2019
Coordinator, Entertainment
The Cosmopolitan Of Las Vegas
01.2012 - 06.2017
Bachelor of Science - Hospitality Administration And Management
University of Nevada, Las Vegas