Lily Tran
Las Vegas,NV
Summary
Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated brand marketing expertise, including competitive analysis for better market positioning.
Overview
12
12
years of professional experience
Work History
Manager, Brand Marketing
MGM Resorts International
Las Vegas, Nevada 89139
10.2023 - Current
- Property-based position that supports various properties: MGM Grand, New York, New York, Excalibur, Signature, Shadow Creek, and Private Aviation.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Controlled costs to keep business operating within budget and increase profits.
Startup Founder
Lifestyle & Concepts Events Corporation
Remote (Las Vegas, Nevada)
01.2022 - Current
- Contracted with the United States Air Force sub-brand, Armament Directorate with a $30 million annual budget.
- Created, developed, seemed approval, and executed a new brand marketing platform was interlaced with financial, operational, and aggressive government compliance protocols.
- Build a team, drove team synergy, and exceed already high-touch, highly confidential existing business goals.
Senior Manager, Brand Marketing
The Venetian Resort Las Vegas
Las Vegas, Nevada
07.2019 - 12.2021
- Initiated and successfully led teams to follow through to completion project strategies in a department with a $40+ million annual budget to drive brand awareness, incremental revenue, social media coverage, and media and influencer coverage for respective resort initiatives.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Enhanced company reputation by driving successful initiatives that addressed client pain points effectively.
Manager, Brand Marketing
The Venetian Resort Las Vegas
Las Vegas, Nevada
07.2017 - 11.2019
- Initiated and developed brand marketing strategies in a sub-department with a $1 million dollar annual budget that supported properties of The Venetian Resort and The Palazzo Las Vegas.
- Created a unique branding experience platform, observed competition, researched market trends, analyzed market data, and supported individual department senior department goals (i.e., convention sales, food & beverage, hotel, and spa).
- Drove long-term ROI through acquisitions, inclusive of in-market, out-of-market, and international projects (i.e. celebrity golf tournaments, Pebble Beach Food & Wine, BottleRock Music Festival, U.S. Open Tennis, and restaurant grand opening, and international closed dining events.
Coordinator, Entertainment
The Cosmopolitan Of Las Vegas
Las Vegas, Nevada
01.2012 - 06.2017
- Supported to execute 50+ contracts in a department with a $20-million+ budget and created and met budgets that generated 5% growth, year over year, from a perspective of entered data, generated reports, and produced tracking documents.
- Reduced logistical errors through meticulous planning and analysis pulling from existing procedures.
- Set priorities and problem-solved workflow issues to maintain rapport with guests and managers.
Education
Bachelor of Science - Hospitality Administration And Management
University of Nevada, Las Vegas
Las Vegas, Nevada Skills
- Performance Management
- Staff Development
- Adaptability
- Excellent Communication
- Goal Setting
- Managing Operations and Efficiency
Timeline
Manager, Brand Marketing
MGM Resorts International
10.2023 - Current
Startup Founder
Lifestyle & Concepts Events Corporation
01.2022 - Current
Senior Manager, Brand Marketing
The Venetian Resort Las Vegas
07.2019 - 12.2021
Manager, Brand Marketing
The Venetian Resort Las Vegas
07.2017 - 11.2019
Coordinator, Entertainment
The Cosmopolitan Of Las Vegas
01.2012 - 06.2017
Bachelor of Science - Hospitality Administration And Management
University of Nevada, Las Vegas