Lily Wahbeh
Summary
Seeking a challenging role as a Marketing and Project Manager to leverage my strategic planning, market analysis, and team leadership skills. Committed to driving revenue growth, building strong client relationships, and implementing innovative marketing strategies for organizational success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Athletic Country Club Social Media Manager
Life Time Inc.
Canton, MI
03.2022 - Current
- Utilizing data analytics to track and analyze club performance, making data-driven decisions to improve ROI
- Managing Google AdWords campaigns to promote Life Time's offerings, optimizing keywords and ad placements to drive targeted traffic and increase membership sign-ups
- Effectively utilize social media platforms to attract and recruit top-notch performers, enhancing the talent pool within our team
- Developing and executing social media marketing campaigns, resulting in increased club awareness and engagement
- Creating and managing email marketing campaigns, driving member acquisition and retention
Assistant Manager
Life Time Inc.
Canton, MI
10.2021 - 03.2022
- Collaborated with other departments to create retention programs and initiatives to keep existing members engaged and satisfied
- Monitored and analyzed the performance of marketing campaigns, providing regular reports and insights to guide future strategies
- Implemented and managed a CRM system to track leads, member interactions, and sales data
- Developed compelling marketing materials, including brochures, website content, and social media posts, to highlight the fitness center's offerings
- Stayed informed about industry trends, competitors, and customer preferences to adapt marketing strategies accordingly
Assistant Store Manager
Kohl's Department Store
Northville, MI
12.2020 - 10.2021
- Effectively handled day-to-day operations, from scheduling shifts to assigning tasks, ensuring thesmooth functioning of the store
- Prioritized employee development by providing training and mentoring
- Focused on customer service and selling techniques, which resulted in improved performance and customer satisfaction
- Through proactive planning and preparation, I successfully met store goals by managing inventory, implementing price changes, and making data-driven decisions based on daily reports, ultimately contributing to the store's long-term success
Store Manager Intern
Kohl's Department Store
Northville, MI
06.2019 - 08.2019
- Acquired comprehensive knowledge of various aspects crucial to Kohl's operations, including management, sales, digital marketing, hospitality, merchandising, scheduling, operations, human resources, and payroll, to effectively prepare for a future managerial role
- Successfully oversaw the operations of both the home and junior departments, leveraging Kohl's business analytics to drive year-to-date sales growth
- Demonstrated expertise in driving sales and fostering positive customer experiences through the understanding of products in establishing strong customer relationships
Marketing and Sales Director
Atlantis Resort
Dubai, U.A.E.
06.2018 - 08.2018
- Researched potential customers to identify target audiences through surveys and focus groups
- Collaborated with the design team on graphic elements for digital campaigns such as logos, banners
- Managed customer relationships through various channels such as email and social media networks
- Maintained a calendar of upcoming events related to client's business goals
Education
Bachelor of Science - Marketing And Professional Sales
Central Michigan University
Mount Pleasant, MI12-2020
Skills
- Proficient in Microsoft Office apps, PowerPoint, Word, Excel, Outlook, SharePoint, and online learning platforms
- Exceptional organizational skills Detail-oriented with the ability to comprehend complex information
- Commended for efficiency, hard work, trustworthiness, and a commitment to quality
- Leadership, Business Development, Strategic Planning, Profit Maximization, Time-Management, Bilingualism, Coaching, and Mentoring
Websites
Certification
- Academic Achievement
- Building Customer Equity
- Advanced Positional Selling
- Pathway to Negotiations
Timeline
Athletic Country Club Social Media Manager
Life Time Inc.
03.2022 - Current
Assistant Manager
Life Time Inc.
10.2021 - 03.2022
Assistant Store Manager
Kohl's Department Store
12.2020 - 10.2021
Store Manager Intern
Kohl's Department Store
06.2019 - 08.2019
Marketing and Sales Director
Atlantis Resort
06.2018 - 08.2018
Bachelor of Science - Marketing And Professional Sales
Central Michigan University