Lily Maley Hunter

AI-Powered Cyber Workforce Compliance Platform | Government/Defense Sector

Led comprehensive marketing transformation and corporate rebrand for 20-year defense technology SaaS company serving 1M+ DoD users including entire U.S. Army. Built metrics-driven marketing engine that accelerated pipeline creation and market penetration in highly competitive government compliance sector.

Demand Generation & Pipeline Growth (300% Increase)

• Increased agency demo requests from 5 to 20 per week (300% growth) through multi-channel demand generation
• Tripled lead generation from webinar programs; directly contributed to pilot launches at 3 military branches and 4 DoD agencies
• Built automated demo scheduling with conversion follow-ups streamlining prospect-to-opportunity progression
• Created targeted campaigns for federal procurement officers, cyber workforce managers, and DoD compliance decision-makers

Hands-On Technical Execution & Cost Optimization

• Personally rebuilt entire website (HTML/CSS/JavaScript), coded custom ROI calculator, reorganized HubSpot CRM
• Built 10+ automated email nurture sequences, marketing integrations, and performance dashboards
• Doubled website traffic while decreasing bounce rate fivefold and tripling average time on site
• Reduced SEO/SEM spend by 90% while increasing traffic through strategic optimization

Innovative Community Building & Government Engagement

• Launched niche subreddit for DoD compliance generating organic engagement that earned attention of senior DoD officials interested in formal tool endorsement - demonstrating guerrilla marketing approach in government space
• Built strategic media relationships with 100+ industry contacts including 10 key defense journalists
• Executed PR strategy generating 844 media placements driving 20,000+ referral visits
• Wrote dozens of compliance guides and thought leadership content establishing brand authority

Government Sector Expertise & Brand Positioning

• Deep knowledge of federal procurement processes, DoD directives, workforce mandates, and FedRAMP authorization
• Successfully positioned product for competitive evaluations and brand name justifications within DoD procurement
• Coordinated PR for major contract wins (USSOCOM multi-year engagement) and compliance milestones (FedRAMP High)
• Translated AI and automation capabilities into mission-impact messaging resonating with government buyers

B2B Tech - IIoT Data Analytics (including B2G) | 30-Year Established Company

Overhauled brand narrative and GTM marketing strategy for B2B & B2G technology company expanding data analytics capabilities into new markets. Focused on customer development, market expansion, and establishing thought leadership in Cybersecurity & Industry 4.0.

• Rebuilt marketing tech stack, brand messaging, website, funnels, automation, SEO/SEM, and PPC campaigns
• Developed remarketing strategy and customer education program using LMS system
• Pivoted product and content strategy toward new markets leveraging strategic Unisys partnership
• Created compelling messaging translating technical capabilities into customer value and problem-solving focus
• Established thought leadership in Industry 4.0, IT intelligence, and cybersecurity

E-Commerce Startup - Government/Military Market

Led all marketing strategy for startup e-commerce platform partnering with the Pentagon (Costco-model military family membership club leveraging commissary-type retail) targeting U.S. Military families, veterans, and veteran-owned businesses.

• Developed comprehensive marketing strategy including influencer network, PR relationships, and content platform.
• Cultivated relationships with Pentagon and wholesale vendors for approval.
• Solely responsible for UX strategy, designed and built massive e-commerce platform holding 5M+ products.
• Wrote all copy and press releases; designed content marketing and social media strategy for launch.
• Built custom WooCommerce platform using split-load servers optimized for military demographic.
• Startup dissolved due to COVID-19 investor withdrawal.

Founded digital marketing consulting agency providing marketing strategy, web development, brand strategy, and creative services to 30+ clients across multiple verticals. Built and led team of 12 cross-disciplinary professionals.

Fractional CMO engagement overhauling brand & GTM strategy and marketing for launching a B2B SaaS offering for brands. Optimized PPC/SEM spend improving ROI by 33% in 3 months. Implemented content calendars, expanded social presence, developed influencer strategy.

Cision Family of Companies (Cision, PR Newswire, Trendkite, BrandWatch, Bulletin Intelligence, Bulletin Healthcare)

PR/Media Intelligence SaaS (Public Company)

Led global design, creative, content, brand strategy, UX, and front-end development for worldwide B2B SaaS platform. Senior marketing leadership reporting to CMO.

• Spearheaded global rebrand and brand integration through 12+ acquisitions.
• Led creative visual & content strategy development, enhancing brand identity and engagement across multiple platforms.
• Managed custom UX and development for hundreds of microsites, campaigns, and landing pages.
• Interfaced with C-suite from 100+ enterprise clients including Fortune 500.
• Notable government clients included Executive Office of the President (two administrations), Secretaries of State/Defense/Homeland Security, US Chamber of Commerce, most of Cabinet and Congress.
• Directed visuals for NYSE IPO including Times Square presence.

Large & Small Clients Including: Biometrica, Carrier, Brandfolder

• Created brand identity & web experiences for new and existing companies.
• Led digital & marketing strategy initiatives to enhance client engagement and brand visibility.
• Developed comprehensive marketing plans utilizing SEO and analytics tools for data-driven decision-making.
• Mentored junior consultants in digital marketing best practices, fostering professional growth and development.
• Collaborated with cross-functional teams to streamline project workflows and improve overall efficiency.

• Collaborated with Executive Director to align communication initiatives with organizational goals and mission.
• Managed media relations, securing coverage in key outlets to promote organizational achievements and initiatives.
• Planned & executed fundraising events & campaigns to build 501(c)(3) financial stability.