Lin Chen
Los Angeles,CA
Summary
Passionate and energetic professional with natural ability to engage audiences and create memorable experiences. Possesses in-depth understanding of event planning and coordination, paired with strong project management and communication skills. Committed to delivering high-quality entertainment programs that leave lasting impact on attendees.
Overview
1
1
year of professional experience
Work History
Media Buying Intern
Ogilvy & Mather Marketing Communication Consulting Co., Ltd, Beijing Branch
02.2023 - 06.2023
- Analyze data collected from both third-party ad tracking platforms and clients’ sales data to calculate CPM, CPC, and CTR to monitor advertisement effectiveness.
- Collect raw data from ad tracking platforms and monitor marketing campaigns to analyze competitors’ media spending and performance.
Agent Assistant & Executive Agent
Jiaxi Media Corporation
12.2022 - 05.2023
- Artist Management: Planned career development path for artists based on their positioning. Participated in decision-making for collaborative projects, and executed music and film-related performances.
- Public Relations and Promotion: Participated in publicity planning, including exposure channels and platform communication, and coordinated the production of artist materials.
- Public Opinion Monitoring: Responsible for the daily monitoring of the company's artists' public image, crisis public relations management, and maintenance of a positive image for artists in the public sphere.
- Channel Maintenance: Maintained contact with various television media and TV program production teams, provided feedback to the company in time on TV program announcements and information.
- Designer: Poster Design
- Data collection: Weibo, Xiaohongshu, douyin
Account Executive Intern
Account Executive Intern
09.2022 - 01.2023
- Brainstormed creative media content for the client’s PR monthly plans and developed monthly reports.
- Participated in monthly campaign evaluations, analyzed social media data, and provided feedback to the strategic specialist in adjusting content marketing strategies.
Education
Master of Communication Management - Communication Management
University of Southern California
Los Angeles, CA05-2026
Skills
- Design Skills: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, Final Cut Pro, Digital Photography
- Language Skills: English (Fluent), Mandarin Chinese (Native), Korean(Fluent)
- Conflict Mitigation
- Innovative Thinking
- Public Speaking
- Go-to-Market(GTM) Strategy
- Customer Engagement&Support
- Adaotablility
Timeline
Media Buying Intern
Ogilvy & Mather Marketing Communication Consulting Co., Ltd, Beijing Branch
02.2023 - 06.2023
Agent Assistant & Executive Agent
Jiaxi Media Corporation
12.2022 - 05.2023
Account Executive Intern
Account Executive Intern
09.2022 - 01.2023
Master of Communication Management - Communication Management
University of Southern California
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