Summary
Overview
Work History
Education
Skills
Certification
Languages
Hobbies
Timeline
Generic

Lina Rodriguez

Miami,FL

Summary

Multifaced and adaptable Communications Specialist with 8 years in the field. Committed to utilize social media tools in order to create and accomplish goals. Area of expertise include media buying and planning.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Social Media Specialist & Pet Sitter

Equipaws Pet Services
04.2024 - Current
  • Develop and execute social media strategies across multiple platforms (e.g., Instagram, Facebook, Tiktok).
  • Create and manage high-quality content, including text, images, videos, and graphics, in order to ensure brand consistency and increase brand awareness and reach.
  • Monitor, track, and report on social media performance by using analytics tools. Provide insights and recommendations for improvement.
  • Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner.
  • Help with blogs and website design.

Email Marketing Manager & Content Creator

Animal Lovers Rescue
08.2024 - Current
  • Develop and execute email marketing campaigns on Constant Contact.
  • Create engaging and compelling email content that resonates with the audience and brand voice.
  • Identify opportunities for email optimization and implement A/B testing to analyze performance. Monitor and study email campaign KPIs. such as click-through rates, conversions and ROI.
  • Stay updated with the industry trends and the best practices in email marketing.
  • Help with fundraisers and social content by attending events.


Senior Media Buyer

Situation Group
03.2023 - 04.2024
  • Situation Group crafts award-winning work for leading entertainment, education and mission-driven brand such as WICKED on Broadway, The Metropolitan Opera, Columbia University, Harvard Online.
  • Ran Meta, Programmatic and Google ads campaigns (Clients: Wicked The Musical, MeanGirls Musical, AMNH, Seattle Symphony, Brooklyn Academy of Music).
  • Communicated deadlines to our internal team, delivered campaign tags to vendors in advance of launch, confirmed campaigns are up and running.
  • Optimized campaigns by recommending revised bidding strategies and targeting tweaks, ensuring that campaigns are performing as best as they possibly can. Manged budgets and monitored creative performance.
  • Reviewed and analyzed performance findings using the data visualization & reporting platform (DOMO).
  • Platforms: DV360, CM, Meta, GoogleAds, Trade Desk

Junior & Senior Programmatic Trader

Zimmerman
01.2020 - 01.2023
  • Trafficked and created campaigns in platform such as Facebook, DV360, TradeDesk, LinkedIN, Snapchat and Pinterest for the following clients: FiveBelow, Jetblue, HollandAmerica, Planet Fitness and Amerant Bank.
  • Facebook social campaigns included the following objectives: Awareness, Engagement, Traffic, Conversion. Progammatic efforts were run via Display, CTV, Video and audio.
  • Measured and evaluated performance in order to optimize and provide recommendations. Provided targeting recommendation, compiled monthly reports and took the lead in the pacing process.
  • Responsible for the trafficking process as well as building audiences and campaign shells.
  • Met with vendor to gain knowledge about new offers and ways in which we can introduce new technologies to our clients.
  • Pulled weekly reports, analyzed and interpreted data in order to present insights and performance decks to the client.

Freelance Media Planner

Republica Havas
01.2018 - 09.2018
  • Designed overall media campaign objectives, defining project goals for Sedano's Supermarket and Wine brands. Conducted market research in order to identify and target hispanics for the Sedano's Supermarket brand.
  • Developed presentations, executed plans and campaign implementation, as well as performance decks for the client.

Associate, Digital Investment

Mindshare
01.2017 - 11.2017
  • Assisted Senior Associate and Manager on developing digital media plans; managed the RFP process and evaluated media proposals. Clients: Lufthansa, Swiss Airlines and Air Canada.
  • Executed digital campaigns, IOs and reports using the following systems: DCM, Prisma, Sizmek, DV360).
  • Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
  • Assisted customer and vendor relations through communication and helpful interactions. Identified customer/client needs and wants in order enhance customer experiences and boost sales.

Education

Bachelor of Arts - Communications: Public Relations & Advertising

Pennsylvania State University
Pennsylvania
12.2016

Skills

  • Time Management
  • Spreadsheet Excel Management
  • MS Office Suite
  • Organizational skills
  • Conflict and problem solving
  • Attention to detail
  • Analytical & Creative thinking
  • Client/Vendor relation
  • Adaptable & flexible
  • Social Media
  • E-commerce & Web design
  • Meta Ads

Certification

  • Google Adwords
  • DV360
  • Google Analytics
  • Meta Blueprint
  • Trade Desk Academy certified

Languages

Spanish
Native or Bilingual
French
Limited Working

Hobbies

  • Reading
  • Music and Concerts
  • Theater & Acting
  • Traveling
  • Social Media Content Creation
  • Business Owner: E-commerce (DogMami)
  • Dogs

Timeline

Email Marketing Manager & Content Creator

Animal Lovers Rescue
08.2024 - Current

Social Media Specialist & Pet Sitter

Equipaws Pet Services
04.2024 - Current

Senior Media Buyer

Situation Group
03.2023 - 04.2024

Junior & Senior Programmatic Trader

Zimmerman
01.2020 - 01.2023

Freelance Media Planner

Republica Havas
01.2018 - 09.2018

Associate, Digital Investment

Mindshare
01.2017 - 11.2017

Bachelor of Arts - Communications: Public Relations & Advertising

Pennsylvania State University

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