Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lina Smith

Columbus

Summary

Experienced with developing and executing remarketing plans to maximize asset recovery. Utilizes data-driven insights to enhance market positioning and inventory management. Track record of fostering strong customer relationships and driving collaborative team efforts.

Overview

12
12
years of professional experience

Work History

PE Marketing Specialist

Consultant
01.2022 - 11.2025
  • Managed social media strategy and daily execution for multiple brands across Facebook, Instagram, LinkedIn, and Twitter/X.
  • Gained 100,000 followers/subscribers across all brands.
  • Owned and maintained the content calendar, publishing original content aligned with brand tone and audience interest.
  • Created dynamic social content—including graphics, videos, reels, and short-form copy—tailored for engagement and storytelling.
  • Collaborated across departments (editorial, sales, marketing) to align messaging and support events and launches.
  • Used Hootsuite and Google Analytics to monitor content performance and inform future content planning.
  • Spearheaded innovative projects aimed at streamlining marketing experience, increasing views across all platforms.
  • Conducted regular competitor analyses to inform strategic decision-making and maintain a competitive edge with emerging company portfolios in the PE sphere.
  • Built and maintained company websites and blogs.

Social Media Manager

Self Employed
03.2014 - 01.2022
  • Built and nurtured online communities for small business clients, including B2B and educational organizations.
  • Created social campaigns from concept to execution across Instagram, Facebook, Twitter, and LinkedIn.
  • Designed branded graphics and video content using Canva, Adobe Creative Suite, CapCut, and Premiere Pro.
  • Tracked engagement and reach using analytics tools and adjusted strategies to improve performance.
  • Fostered brand voice consistency while writing high-quality captions and social copy tailored to platform norms.
  • Managed multiple social platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates 15% in 2022 by creating compelling and visually appealing content.

Investment and Personal Banking

Huntington Bank
07.2014 - 02.2020
  • Built strong relationships with clients, identifying their financial needs and offering tailored advice.
  • Conducted regular financial reviews with clients, recommending adjustments as needed to support changing life circumstances or market conditions.
  • Achieved sales targets by consistently meeting or exceeding assigned quotas for new accounts and referrals.
  • Collaborated with colleagues to share best practices and enhance overall branch performance.
  • Promoted digital banking options to clients, simplifying their account management experience while reducing branch traffic.
  • Enhanced customer retention by proactively addressing concerns and resolving issues in a timely manner.

Education

Business Marketing

Grand Canyon University
01.2014

Skills

  • Media Planning & Buying Tools: Google Analytics, Social Ads Manager, CRM Platforms
  • Campaign Execution: Budget Management, Flowcharts, Insertion Orders, Pacing, Optimization
  • Communication: Internal Team & Vendor Coordination, Conference Reporting
  • Collaboration: Cross-Functional Teamwork, Stakeholder Engagement
  • Technical: Excel, PowerPoint, Adobe Creative Suite, HTML5
  • Digital Strategy: SEO, Social Media Marketing, Content Development
  • Proven experience in social media management and content creation
  • Proficiency in design and editing tools
  • Writing tailored for digital platforms
  • Analytics and platform fluency
  • Google ads expertise
  • Keyword research
  • Performance reporting
  • Conversion tracking

Timeline

PE Marketing Specialist

Consultant
01.2022 - 11.2025

Investment and Personal Banking

Huntington Bank
07.2014 - 02.2020

Social Media Manager

Self Employed
03.2014 - 01.2022

Business Marketing

Grand Canyon University

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