Lina Yang
Beijing,China
Summary
Dynamic, proactive, and highly responsible, consistently achieving A-grade performance for three consecutive years and earning multiple recognitions from senior management. A quick learner with a strong ability to adapt to new environments, consistently delivering high-quality results under pressure while maintaining a focus on efficiency.
Overview
6
6
years of professional experience
Work History
AIGC User Growth Specialist
Beijing Zero One Everything Technology Co., Ltd.
Beijing
05.2024 - 10.2024
- Business Demand Analysis: Planned and executed email marketing campaigns targeting 112,490 users, resulting in a new user click-through rate increase to 17% and a user reactivation conversion rate improvement of 0.5%
- Content Creation: Authored and published 60 blog posts with a total exposure of 142,541 views and a click-through rate of 1.89%, enhancing content impact
- Implementation & Evaluation of Standard Solutions: Optimized published content using Google Search Console, including 3 release notes, 130 Share Chat pages, and 101 research sharing pages, leading to a 1.52% increase in page indexing from June, enhancing search engine visibility and ensuring standardized content delivery
Marketing Affairs Assistant
Huawei (Outsource）
Beijing
07.2022 - 12.2022
- Product Integration: Optimized KooMessage product integration processes, successfully completing system integration and testing for 4 enterprises, enhancing the sales team's capabilities
- Business Expansion & Customer Success: Expanded product application scenarios based on customer needs, resolved API technical issues, increased customer engagement and conversion rates, and supported product commercialization
- Market & Product Analysis: Conducted market research and competitive analysis, providing feature improvement suggestions to ensure product competitiveness
- Data-Driven Optimization: Analyzed key metrics such as click-through rates, exposure rates, and conversion rates to optimize message sending volume, improving product performance and customer satisfaction
Customer Support Executive
BlueHelix
Beijing
09.2018 - 02.2022
- Customer Service & Support: Handled inbound calls and emails professionally, resolving customer inquiries and ensuring high satisfaction. Worked with internal teams to ensure timely order processing and delivery, escalating feedback when necessary.
- Community & Stakeholder Management: Managed 3 WeChat groups (400+ members each) and 2 Telegram groups (3000+ members), driving engagement with interactive content and addressing customer needs. Coordinated with various teams to ensure smooth service delivery.
- Data Analysis & Reporting: Used SQL and Excel to analyze user behavior and transaction data, supporting decision-making and improving customer service processes. Implemented strategies that increased active paid user engagement by 3%.
- Knowledge Base Optimization: Optimized the customer knowledge base on Zendesk, improving automated reply scripts and customer satisfaction.
Education
Master - Foreign language and Literature
Beijing Forestry University
Beijing07.2018
Skills
- Proficient in Microsoft 365 tools
- Independently identify and resolve complex issues
- Strong written and verbal communication skills in English
Timeline
AIGC User Growth Specialist
Beijing Zero One Everything Technology Co., Ltd.
05.2024 - 10.2024
Marketing Affairs Assistant
Huawei (Outsource）
07.2022 - 12.2022
Customer Support Executive
BlueHelix
09.2018 - 02.2022
Master - Foreign language and Literature
Beijing Forestry University
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