Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

LINCOLN PARKS

McDonough,GA

Summary

Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

7
7
years of professional experience

Work History

Marketing Director

Heritage Bank
08.2016 - 07.2020
  • Directed facelift of the Heritage Bank Website UX for better engagement based on analytics
  • Implemented Heritage Bank Social Channels as they were nonexistent, and grew them Year over year
  • Created the marketing strategy for Heritage Banks marketing Campaign “Heritage is my Bank” that included an Omni-Channel approach with Video, Social Media, Direct Mail, Google, Bing and Facebook Advertising using Geo-targeting and retargeting
  • Responsible for analyzing user behavior and campaign metrics to increase overall performance of digital and non-digital campaigns
  • Lead the Implementation of the Content management strategy for the SEO strategy, brand lift, and Reputation management
  • Responsible for delivering projects against agreed scope, budget, schedule & customer expectations
  • Manage project schedules, track project deliverable, monitor deadlines, and ensure all project phases are documented appropriately in the necessary tracking systems
  • Manage all tasks related to budgets, purchase orders, and invoices to ensure company resources are utilized appropriately
  • Organized cross-organizational resources based on project requirements
  • Manage multiple projects concurrently
  • Tracked conversion rates and measured progress of the campaigns to improve processes
  • Created strategic marketing plans to achieve objectives for Heritage Bank product awareness
  • Speaking engagements with American Banker, Tavant T6 Digital Technology Conference, Washington Marketing Summit, Georgia Marketing Summit
  • (Speaker Website: http://www.lincolnparks.net)
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.

Chief Innovation Officer

Heritage Southeast Bank
01.2020 - 08.2023
  • Responsible for uncovering, investing, and leveraging disruptive technologies on behalf of Heritage Southeast Bank
  • Served as Enterprise lead for PPP Portal Development
  • Designed PPP platform in 48hrs to accept customer PPP applications
  • The platform resulted in the ability to process over $500 million in PPP loans
  • Designed Cash Management Awareness Campaign using (Social Media Ads, Google Ads, Call tracking)
  • Implemented AI Chatbot for customer service teams
  • Designed Architecture for Digital Account Opening built in-house
  • Resulted in a decrease of application processing time from several hours in branch to 15 minutes online
  • Developed Loan Modification application platform in 72hrs
  • Resulted in the ability to service 50 – 100 customers
  • Grew Deposit account opens online by 300% by launching in-house online account application process
  • Increase customer online engagement by leveraging digital forms, chatbot and personalization
  • Maintained 1-million-dollar digital budget
  • Building strong portfolio of fintech assets across Retail, Data/AI, Consumer and Commercial lending
  • Delivered detailed, and high-level Executive presentations to my fellow Executive team members
  • Lead all aspects of Innovation for All 3 divisions (Heritage Bank, The Heritage Bank, & Providence Bank)
  • Work and reported directly to the CEO, providing regular updates on project status and issues
  • Oversee the implementing an end-to-end DAO (Digital Account Opening) process for all Bank divisions with Experian, Plaid using an open Banking API layered on top of FIS core.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed financial, operational and human resources to optimize business performance.

Education

BACHELOR OF SCIENCE - Technical Management

DeVry University
Decatur, GA

Digital Marketing Certified Professional / Strategist -

Skills

  • Annual Planning
  • Channel Management
  • Program Oversight
  • Operations Management
  • Performance Benchmarking
  • Staff Management
  • Business Planning
  • Stakeholder Management
  • Change Management
  • New Business Development
  • Revenue Growth
  • Marketing and Advertising

Affiliations

Marketing / Innovation Executive – American Banker Digital Banker of the year 2021(Community Banks) Highly skilled, dynamic Banking Executive focusing on Innovation, Strategy & Growth goals. Extensive experience with 19 years of successfully leading projects across multiple channels, including marketing strategy, digital strategy, social and web. Work effectively in Global environment via virtual office setting with high level of integrity. Able to deliver solutions and Integrate Technology solutions to advance the Bank’s infrastructure. Design & Develop omni-channel growth roadmap Successful Stakeholder Management Effective Communication Skills Excellent Time Management Skills Digital Marketing Strategist Customer Acquisition specialist Self Motivated Results Oriented Customer Focused Professional Code of Conduct High Performance Standards Skilled Conflict Management Accomplished Marketing, Technology and Innovation Speaker

Timeline

Chief Innovation Officer

Heritage Southeast Bank
01.2020 - 08.2023

Marketing Director

Heritage Bank
08.2016 - 07.2020

BACHELOR OF SCIENCE - Technical Management

DeVry University

Digital Marketing Certified Professional / Strategist -

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