LINDA ANDOH
Germantown,MD
Summary
Diligent Communications Manager with 5year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
18
18
years of professional experience
Work History
Communications Manager
TOTALENERGIES MARKETING GHANA PLC
10.2019 - 07.2023
- Developed communications strategies to drive forward progress in public relations.
- Assisted with media interviews, prepping guests and offering assistance with equipment setup.
- Evaluated program effectiveness to determine return on investment.
- Produced internal communications for projects.
- Analyzed market data to inform strategic decisions.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Managed communication department's budget.
- Supported plans through development and implementation of internal and external communication strategies.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed and promoted corporate brand, images and identity to media and public.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Wrote engaging and successful press releases to control information and public opinion.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Taught in-house employees strategies for successful internal and external communications.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Drafted speeches for company executives and advised on media talking points.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Managed editorial calendars and rescheduled PR events and meetings.
- Conducted media training for company executives and business leaders.
- Created and implemented systems and processes for monitoring media coverage.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Led crisis communications and media relations activities in response to challenging situations.
- Authored fresh and engaging press releases and prepared complete press kits.
- Cultivated strong corporate image and identity with clear branding.
- Fostered positive relationships with key business journalists in national and trade publications.
- Managed communication department's budget of more than $1M
- Produced internal communications for more than 10 projects
- Assisted with media interviews, prepping guests and offering assistance with equipment setup
- Supported Company's plans through development and implementation of internal and external communication strategies
- Produced internal communications for more than 10 projects
Business Development Manager, LUBRICANTS
TOTAL PETROLEUM GHANA LTD
01.2019 - 10.2019
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Kept meticulous client notes and updated account information in company databases.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Compiled product and customer data to generate informed profit projections.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Compliance Coordinator
TOTAL PETROLEUM GHANA LTD
04.2017 - 12.2018
- Compiled internal information for compliance audit by reviewing company policy documentation, non-compliance reports and investigations into questionable conduct.
- Educated employees by conducting compliance training programs and issuing periodic communications to refresh knowledge of compliant work practices.
- Promoted compliance by advising management on needed or prohibited actions to comport with government regulations.
- Developed and maintained compliance database, tracking all compliance activities and documents.
- Responded to employee inquiries regarding compliance regulations and procedures.
- Identified, investigated and documented compliance violations and recommended corrective measures.
- Developed and maintained system for tracking and reporting compliance violations.
- Reviewed, revised and updated compliance policies and procedures to confirm continual compliance with applicable laws.
- Maintained up-to-date knowledge of current and emerging compliance regulations.
- Monitored and assessed compliance risks associated with operational processes and procedures.
- Collaborated with sales and marketing departments and other business units to address indications of improper sales practices and market conduct violations.
- Assisted with internal and external audits to confirm compliance with applicable laws and regulations.
- Managed practical action plans to respond to audit discoveries and compliance violations.
- Assisted with development of compliance objectives and strategies.
- Created and maintained compliant work environment.
- Identified gaps in existing compliance processes and recommended updates.
- Developed and implemented corrective action plans for non-compliance issues.
- Evaluated and monitored supplier and partner relationships to support compliance.
- Conducted periodic compliance audits and reviews to identify areas of improvement.
- Implemented improvement initiatives and developed compliance testing program to monitor and identify gaps in new and existing practices.
- Collaborated with internal and external stakeholders, auditors and legal counsel to confirm compliance with applicable laws and regulations.
- Investigated and documented all violations of compliance regulations to determine necessary improvements.
- Developed risk assessment models to identify potential compliance risks.
CONSUMER TERRITORY MANAGER
TOTAL PETROLEUM GHANA LTD
05.2013 - 04.2017
- Established successful account relationships by building rapport and maintaining consistent communication.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Researched competitor activity and used findings to develop sales growth strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Developed and monitored sales representative goals and performance to drive territory goals.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Implemented systems and procedures to increase sales.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Managed over 40 accounts within Takoradi (Western Region) territory
Sales Executive
DHL GHANA LTD
01.2009 - 03.2012
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Increased revenue by 40% by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Exceeded sales goals by 50% through aggressive sales programs, overhauling processes and facilitating market development.
- Utilized internal lead referral tools to solicit new business opportunities and contacts.
Sales and Marketing Representative
INET AFRICA LTD
03.2007 - 12.2008
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Built local sales and marketing plan for each targeted district within defined territory.
- Participated in skills development initiatives to promote team competence and success.
- Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
- Monitored personal sales activities to maintain compliance with internal policies and applicable government regulations.
- Supported implementation of contests, events and other initiatives to build presence and reputation.
- Identified and developed key operations and influencer relationships within targeted districts.
- Provided support to marketing initiatives by producing creative content and copywriting.
- Assisted in maintenance and development of credentials databases and intranet sites.
Administrative Assistant
NDK Financial Services
08.2005 - 02.2008
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Executed record filing system to improve document organization and management.
- Scheduled office meetings and client appointments for staff teams.
- Received and sorted incoming mail and packages to record, dispatch, or distribute to correct recipient.
- Created and maintained databases to track and record customer data.
- Assisted development and implementation of new administrative procedures.
- Developed strategies to streamline and improve office procedures.
- Drafted correspondence and other documents for CEO and department heads in company's voice.
- Negotiated contracts with vendors and suppliers for office supplies, equipment and services.
- Managed department budgets and generated financial reports for management review.
- Managed filing system, entered data and completed other clerical tasks.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
Education
BBA - Business Administration
GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION (GIMPA)
ACCRA, GHANA12.2007
Diploma - Customer Service Management
Ghana Ports And Harbours Authority
ACCRA, GHANA2006
PURCHASING AND SUPPLY
KUMASI POLYTECHNIC
ACCRA, GHANA2004
Diploma - Computer Software
SOCIO-ECONOMIC DEVELOPMENT CENTRE (SEDC)
TEMA, GHANA2001
SSCE - Business, Accounting
OLA GIRLS SECONDARY SCHOOL
HO, (VOLTA REGION) - GHANA2000
Skills
- Web Development
- Marketing Collateral Development
- Community Management
- Content Development
- Marketing Strategies
- Communications Management
- Social Media Content Development
- Brand Management
- Internal and External Communications
- Corporate Social Responsibility
Accomplishments
*Successfully championed the implementation of Company's new identity in 2021/ 2022 when the new logo was introduced and the Company changed its name
*Setup and chaired a local Innovation Steering Committee in Nov 2020
*Member in charge of Communications - StartUpper of the Year by TotalEnergie, Total Petroleum Ghana PLC.
HOBBIES
Reading
Meeting and interacting with people
Hosting events
Comperé
Travelling
Timeline
Communications Manager
TOTALENERGIES MARKETING GHANA PLC
10.2019 - 07.2023
Business Development Manager, LUBRICANTS
TOTAL PETROLEUM GHANA LTD
01.2019 - 10.2019
Compliance Coordinator
TOTAL PETROLEUM GHANA LTD
04.2017 - 12.2018
CONSUMER TERRITORY MANAGER
TOTAL PETROLEUM GHANA LTD
05.2013 - 04.2017
Sales Executive
DHL GHANA LTD
01.2009 - 03.2012
Sales and Marketing Representative
INET AFRICA LTD
03.2007 - 12.2008
Administrative Assistant
NDK Financial Services
08.2005 - 02.2008
BBA - Business Administration
GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION (GIMPA)
Diploma - Customer Service Management
Ghana Ports And Harbours Authority
PURCHASING AND SUPPLY
KUMASI POLYTECHNIC
Diploma - Computer Software
SOCIO-ECONOMIC DEVELOPMENT CENTRE (SEDC)
SSCE - Business, Accounting
OLA GIRLS SECONDARY SCHOOL
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