Linda Bateman
Dayton,NV
Summary
Dynamic leader with a proven track record of driving sales growth and enhancing brand visibility through innovative digital advertising strategies. Possessing extensive experience in high-level management roles, I have achieved significant financial and operational milestones while demonstrating exceptional project management and content strategy skills. My expertise in ecommerce and marketplace SEO and SEM complements my strong strategic planning abilities, enabling me to adapt to market changes effectively. I am recognized for fostering team collaboration, leveraging my exceptional communication skills to ensure reliability and engagement within my teams. My adaptability and commitment to excellence make me a valuable asset in any organizational setting.
Overview
27
27
years of professional experience
6
6
Certification
Work History
VP of Digital Advertising
Vertical Rail, a Division of Select Sales, Inc.
01.2023 - 09.2024
- Led strategic digital advertising initiatives for enterprise-level clients, specializing in eCommerce platforms such as Amazon, Google, and Walmart.
- Developed and implemented marketing strategies across Amazon Advertising, Google Ads, SEO, and social media, achieving significant visibility and sales growth.
- Managed financial, operational and human resources to optimize business performance, reporting directly to ownership leadership.
- Managed multi-million dollar budgets responsibly, achieving cost savings and ensuring resources were allocated effectively.
- Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Managed a team of specialized roles, including Amazon Account Managers, Ad Technicians, Content Specialists, and Catalog Specialists.
Director of Strategy & Growth
Vertical Rail
07.2012 - 12.2022
- Spearheaded eCommerce account management with a focus on omni-channel strategies for Amazon Advertising, Google Ads, and SEO.
- Oversaw all advertising department operations, including hiring, training, and team building.
- Strengthened company brand positioning through the development of compelling marketing campaigns and promotional materials that resonated with target audiences.
- Enhanced customer experience by analyzing feedback data and implementing targeted service enhancements, resulting in increased loyalty and retention rates.
- Founded and led a university internship program in partnership with UC Santa Cruz, UC Monterey, and the University of Nevada, Reno, creating a talent pipeline for the organization.
ECommerce SEO & Comparison Shopping Specialist
Vertical Rail
05.2009 - 06.2012
- Improved customer satisfaction rates through proactive problem-solving.
- Championed the adoption of new software tools that streamlined workflows.
- Assisted in developing strategic plan that aligned with long-term company goals.
- Managed client eCommerce accounts, focusing on SEO strategies for platforms such as Google, Bizrate, NexTag, Pricegrabber, Shopzilla, theFind, Become.com, Shopping.com, SortPrice, and Bing to enhance visibility and drive traffic.
Marketing Director
Galasource, Inc.
06.2007 - 07.2008
- Directed marketing efforts for a large eCommerce company with a catalog of over 300,000 products.
- Managed search engine optimization, pay per click, email marketing, and affiliate programs, achieving significant sales and traffic growth.
- Created content and promotional materials to drive engagement and conversions.
Managing Partner
Tundra Wolf Promotions
02.2000 - 06.2006
- Co-founded an eMarketing firm, offering SEO/SEM audits, online marketing strategy development, and content creation for clients.
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Established and implemented business procedures and process improvements.
- Directed SEO and PPC strategies, improving clients' search engine visibility and ROI.
Director of Online Promotions
@Motion, Inc.
02.1998 - 02.2000
- Developed programs and administrative systems for a newly established search marketing division.
- Conducted SEO assessments, managed search engine optimization, HTML development, and search engine and directory submissions, with regular monthly reporting.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Education
Bachelor of Arts - History
University of Alaska - Anchorage
Anchorage, AKBachelor of Arts - Theatre
University of Northern Colorado
Greeley, COSkills
Digital Advertising
SEM/SEO
Team Leadership
Market Research
Project Management
Content Strategy
Data Analysis
Adaptability
Social Media Marketing
Teamwork
Budget Management
Brand Identity
Certification
- Amazon Ads Retail
- Amazon Ads Advanced Retail
- Amazon DSP Campaigns
- Amazon DSP Advanced
- Amazon Ads Foundations
- Amazon Sponsored Ads
Testimonials
Judy Reiley - eCommerce Lead at Ansell
I have partnered with Linda for many years at multiple organizations. As I changed companies to open a direct business, I needed Linda's expertise to get the business off the ground while I built the team. Her strategic vision has been invaluable to growing and scaling our marketplace business. Linda's deep knowledge of marketplace ecosystems is limitless. Linda stays on top of the ever-changing landscape to ensure that her clients can pivot and adapt as needed. Linda and her leadership is a tremendous asset to any organization.
Seth Diamond - VP of Retail - eCommerce at FIT for LIFE
It's rare to come across someone as talented and results-driven as Linda Bateman. In the world of digital marketing, particularly on platforms like Amazon, Linda is a true expert. Her ability to not only navigate the complexities of the Amazon ecosystem but also strategically position brands for long-term growth is nothing short of remarkable.
Linda is the kind of marketer who consistently delivers. Whether she's overcoming intricate challenges, optimizing listings, or launching new campaigns, her knowledge and instincts are next level. She doesn't just work with Amazon — she excels at it. Her sharp analytical mind, paired with her deep understanding of e-commerce, allows her to push brands beyond their limits and achieve exceptional growth.
Her experience with Amazon is truly comprehensive, and I've seen firsthand how she consistently turns obstacles into opportunities. But her expertise doesn't stop there — she's already taking on Walmart with the same drive and passion, showing she's always ready to master the next platform.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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LinkedIn Profile
https://www.linkedin.com/in/lbateman/
Timeline
VP of Digital Advertising
Vertical Rail, a Division of Select Sales, Inc.
01.2023 - 09.2024
Director of Strategy & Growth
Vertical Rail
07.2012 - 12.2022
ECommerce SEO & Comparison Shopping Specialist
Vertical Rail
05.2009 - 06.2012
Marketing Director
Galasource, Inc.
06.2007 - 07.2008
Managing Partner
Tundra Wolf Promotions
02.2000 - 06.2006
Director of Online Promotions
@Motion, Inc.
02.1998 - 02.2000
- Amazon Ads Retail
- Amazon Ads Advanced Retail
- Amazon DSP Campaigns
- Amazon DSP Advanced
- Amazon Ads Foundations
- Amazon Sponsored Ads
Bachelor of Arts - History
University of Alaska - Anchorage
Bachelor of Arts - Theatre
University of Northern Colorado
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