Linda De Rogatis

Collaboration with Paradise Coast Sports Complex, iTZ Media, and RR Donnelley/Valassis to bring the best practices in media, events, and publishing to marketers in SWFL.

Work on co-sponsorships with FC Naples and Paradise Coast Sports Complex.

Put together targeted direct mail campaigns for leading marketers in SWFL.

Develop video podcasts, social media clips, and commercials as a solo campaign, or as an overlay to print campaigns.

Tri-State area territory. Manage current client list including Bayer, Schering.

Worked new business development among retail businesses including Karls Appliances, 6th Ave Electronics, PC RIchards.

Worked with satellite offices and main corporate office on a daily basis.

Sold new business and enhanced current clients' advertising programs.

Opened new programs to include an omni-channel approach, including print, digital, and social media consulting and sponsorship value.

Created and sold cross-sponsorship ads in the Valpak Blue Envelope with FC Naples and the Paradise Coast Sports Complex.

Introduced more restaurant advertising using a large print increment.

Included data analysis and tracking elements in every campaign.

Worked with graphic artist to develop

Appropriate print and digital campaigns, with engagement and ROI at the forefront.

• Headed up Custom Publishing Division in Los Angeles. Took revenues from zero to over 1,000,000 a year.
• Sold entertainment companies over $1,000,000 in custom publishing programs as inserts in newspapers, including Harry Potter posters and more.
• Sold various clients from Starbucks to Evian custom inserts for newspapers.

Collaborated with Media One counsel to engage other divisions at Fox to work with the News America Division on all promotions.

Developed and sold magazine intellectual properties to publishers including Disney, CarSound Magazine, and iMedia International.

Concept development, market analysis, and advertising climate for all properties.

Created first kids' magazine to be distributed through New York Times, Los Angeles Times and Philadelphia Enquirer. Added distribution through Fax to major hotels. Included a teachers' guide to use in classrooms in United States. Additional distribution as a free standing magazine in England.

First omni-channel media products holding print, digital and social platforms for all properties including digital magazines placed in newspapers.

• Opened a satellite office in Los Angeles and took revenues from zero to over $1,500,000 annually (1989-1995).
• Advertising Representative (1986-1989) New York, New York. Opened and sold a new business, and managed existing clients.
• Sold and worked with nationally leading marketers in home entertainment, video consumer, and video pro markets.
• Developed intellectual properties including Video Pro and VIdeo Buyers Guides.
• Identified key trade associations and incorporated columns in magazine to include these folowings.